Job Description

Department: Sales
Business Unit: US Wholesale
Location: Los Angeles, Minneapolis or San Diego preferred; open to remote for exceptional candidates within the U.S. Regular travel expected as needed. 
Reports To: SVP General Manager

Compensation: Expected base ranges from $200,000/yr - $250,000/yr, of course company is open to adjusting this range for the right candidate. In addition to base salary, this role offers significant performance-based incentive compensation with substantial earnings upside.

Position Summary

The Vice President of Sales, Target Division will lead the strategic development, growth, and management of Mad Engine’s business with Target, one of the company’s most critical retail partners. This executive will own revenue performance, account strategy, product alignment, and cross-functional execution to drive sustainable growth, margin expansion, and brand excellence within the US Wholesale division.

This role requires a highly strategic, relationship-driven leader with deep experience in mass retail, licensed apparel, and complex merchandising environments.

Key Responsibilities

Account Leadership & Revenue Growth

• Partner with the Own SVP General Manager to own and drive the full P&L for the Target account, including revenue, margin, and profitability targets 
• Develop and execute long-term account strategies aligned with Target’s business objectives and Mad Engine’s growth goals 
• Identify and capitalize on new business opportunities across categories, programs, and private label/licensed initiatives 
• Lead seasonal line planning, forecasting, and inventory strategies to maximize sell-through and minimize risk 

Customer Relationship Management

• Serve as one of the senior executive point of contact for Target merchants, buyers, and leadership 
• Build and maintain strong, trusted relationships across all levels of the customer organization 
• Lead negotiations for major programs, pricing, and strategic initiatives 

Cross-Functional Leadership

• Partner closely with design, merchandising, sourcing, production, and licensing teams to deliver best-in-class product assortments 
• Align internal teams to meet customer expectations on product, quality, pricing, and delivery timelines 
• Drive collaboration across marketing and brand teams to support retail initiatives and storytelling 

Strategic Planning & Execution

• Analyze market trends, competitive landscape, and consumer insights to inform strategy 
• Lead assortment planning and product segmentation specific to Target’s customer base 
• Ensure alignment with licensing partners and brand standards 

Team Leadership & Development

• Lead, mentor, and develop a high-performing sales and account management team 
• Comfortable working with all levels of company, including executive leadership
• Foster a results-driven, collaborative culture focused on accountability and continuous improvement 
• Establish clear KPIs and performance metrics for the team 

Operational Excellence

• Oversee forecasting accuracy, order management, and execution against delivery commitments 
• Monitor inventory levels, replenishment strategies, and in-season performance 
• Ensure compliance with Target’s operational requirements and standards 

Qualifications

Experience

• 10–15+ years of sales leadership experience in wholesale, preferably in apparel or licensed products 
• Proven success managing major mass retail accounts (Target experience strongly preferred) 
• Demonstrated track record of driving significant revenue growth and managing large P&Ls 
• Experience working in fast-paced, high-volume retail environments 

Skills & Competencies

• Deep understanding of Target’s merchandising structure, processes, and expectations 
• Strong negotiation and influencing skills at the executive level 
• Strategic thinker with strong analytical and financial acumen 
• Exceptional leadership and team development capabilities 
• Ability to manage complexity and drive cross-functional alignment 
• Strong communication and presentation skills 

Education

• Bachelor’s degree required (Business, Merchandising, or related field preferred) 
• MBA is a plus 

Key Performance Indicators (KPIs)

• Revenue growth and margin performance for Target account 
• Forecast accuracy and inventory turn 
• Sell-through rates and program success 
• Customer satisfaction and relationship strength 
• Team performance and retention 

Why Join Mad Engine Global, LLC

• Industry leader in licensed and branded apparel 
• Dynamic, entrepreneurial culture with strong retail partnerships 
• Opportunity to lead a high-impact, high-visibility account 
• Collaborative environment with cross-functional innovation