Job Description
Job Overview:
Position Summary...
What you'll do...
Senior Copywriter
Walmart Creative Studio
The big picture
Want to be the voice behind the world’s largest retail brand? Here’s your chance to take the mic. We’re on a mission to change the conversation around Walmart & make a real difference in people’s everyday lives. What we say matters—big time. That’s where you come in. As a Senior Copywriter at Walmart, you’ll infuse our storytelling with heart & humanity to help our customers save money & live better. Finding the right words is just the icing on the cake. Here, you’ll dive deep, from learning the brief like the back of your hand to working with creative partners to send something out into the world that does good in its own small way. Ready to say something? We’re listening.
About Walmart Marketing
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative & fast-paced innovation—all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations & drive growth for the company.
We orchestrate marketing campaigns & experiences that reach millions of daily shoppers. Our work spans the digital & physical spaces and combines the work of numerous internal teams & external advertising & media agencies. Our teams work together to show our customers how they can save money & live better. If you are motivated by complex challenges & want to build the future of commerce & consumer services, a Marketing role at Walmart could be what you’ve been looking for.
About Walmart Creative Studio
Walmart Creative Studio is the in-house creative agency at Walmart. Our team develops breakthrough omnichannel creative that meets customer needs & drives business objectives, while keeping our Fortune #1 brand relevant in culture. Role is on site at in Los Angeles, CA.
You’ll make an impact by
- Composing copy that gets to the heart of who our customers are & inspire them. You’ll cover a range of topics, assets, & channel types.
- Collaborating with & mentoring copywriters, helping them improve skills & performance.
- Gaining a deep understanding of our brand’s core principles, tone & voice, plus copy & campaign style guides, applying that understanding to crafting copy that supports business goals.
- Independently managing multiple copy projects on different timelines with varying levels of ambiguity, complexity & importance to the business.
- Meeting copy deadlines in coordination with project management, account management & creative team.
- Preparing well-structured drafts that are on-brief, meet the 3 C’s (Conversational, Captivating & Confident) & demonstrating your knowledge of our customer & your ability to do research on a subject, product, industry, company/organization & technology.
- Independently collaborating with Design & other team members to come up with creative solutions to meet business goals.
- Using critical thinking skills to translate strategic marketing initiatives into informative, concise & compelling copy solutions.
- Making edits following feedback from partners including marketers, site managers, editors, legal & copy leadership.
- Approaching copy feedback & edits from partners with a positive, collaborative attitude & willingness to learn & grow.
- Adhering & contributing to the evolution of the brand tone of voice & copy style guide.
- Attending & engaging in project kick-off & follow-up meetings by asking proactive questions, seeking clarity, pushing on the brief & anticipating required information to compose effective copy. Confidently explaining creative choices & work with partners to reach consensus on feedback.
- Taking character limitations & design constraints into account when creating copy & partnering with editors to resolve writing or grammar issues.
- Ensuring copy is error-free, participating in the quality assurance (QA) phases of projects to help ensure all final copy has been correctly implemented online & conducting audits to identify & document errors.
- Staying up to date on competitors, technology developments, plus industry & media trends as it pertains to retail & marketing. Contributing your knowledge to the team through meeting presentations or other channels.
- Covering copy projects for copywriters during PTO, sick days, etc. as needed.
- Acting as proxy for copy leadership in meetings & communications with partners, as needed.
- Assisting copy leadership in creating & documenting processes & tools for the team.
- Maintaining a positive, can-do attitude. Seeking answers to ambiguous asks, being comfortable working autonomously & quickly pivoting direction based on changing business needs.
Qualifications
- BA in Journalism, Creative Writing, Advertising, or related field & 5+ years’ copywriting experience.
- 3+ years' experience copywriting for an e-commerce brand.
- Ability to work autonomously & self-manage, as well as collaborate closely.
- Excellent proofreading skills & attention to detail.
- Willingness to roll up your sleeves & do what it takes to get the job done.
- Proactive, comfortable with ambiguity, & flexible in the face of shifting business needs due to the rapidly changing nature of marketing, retail, & ecommerce.
- High emotional intelligence, excellent relationship-building skills, able to manage expectations well across a wide variety of partners & expertise areas.
- Fantastic sense of humor is a plus!
How you’ll thrive at Walmart
- Performance-based incentive awards
- 401k with company match
- Discounted employee stock purchase plan
- Paid parental leave
- New surrogacy & adoption benefits
- Unlimited Flex Time Off
- Opportunity for growth & development across several areas of the Fortune 1 organization
- Much more!
Who We Are
Join Walmart & your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00-$186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)