Technical Sales Representative – General Industrial

Southeast Region

Targeted States: Tennessee, South Carolina, Alabama, Mississippi, Louisiana, Texas, Arkansas, Oklahoma, Kentucky, Virginia, West Virginia

Schedule: Monday–Friday, 1st Shift

Pay Range: $80,000 -$120,000 per year (based on experience and qualifications).

Since 1923, Hentzen Coatings, Inc. has remained an independent, privately held company dedicated to excellence in the development and manufacture of advanced coatings. Our commitment to innovation, quality, and service has earned us recognition as a trusted partner and technology leader in the aerospace, defense, and industrial markets. With nearly a century of experience, we’ve mastered the art of custom-engineering coatings to meet the unique and demanding requirements of our customers. This innovation comes to life in our state-of-the-art facilities, where talented teams collaborate to solve complex challenges and deliver cutting-edge solutions.

Position Summary

The Technical Sales Representative – General Industrial is responsible for driving revenue growth and profitability within an assigned territory through the development of new business, retention and expansion of existing customer relationships, and the delivery of technical expertise and coating solutions. This position serves as a trusted partner to customers by identifying opportunities, providing product and application support, and ensuring customer satisfaction while promoting Hentzen's products, services, and strategic initiatives.

Essential Duties & Responsibilities

Develop, maintain, and grow sales of industrial coating products and services within an assigned territory.
Identify, qualify, and secure new business opportunities while expanding relationships with existing customers.
Conduct regular customer visits to assess needs, strengthen partnerships, and ensure a high level of customer satisfaction.
Provide technical expertise, product recommendations, and application support to customers regarding coatings, processes, and performance requirements.
Recognize and pursue sales opportunities during technical service activities and identify technical support needs during business development efforts.
Coordinate product trials, demonstrations, and testing activities to support customer requirements and new business opportunities.
Prepare and present quotations, proposals, pricing recommendations, and business reviews in accordance with company guidelines.
Manage customer accounts, including contract negotiations, pricing initiatives, and ongoing account maintenance.
Forecast sales activity, monitor market trends, and develop territory strategies to achieve revenue and profitability objectives.
Build, maintain, and actively manage a robust sales pipeline to ensure a consistent flow of qualified business opportunities.
Utilize our ERP system and other sales tools to document customer interactions, track opportunities, maintain accurate forecasts, and execute sales excellence processes.
Collaborate with Research & Development, Technical Service, Customer Service, Operations, and Supply Chain teams to support customer needs and business objectives.
Stay current on company products, emerging technologies, competitive offerings, industry trends, and regulatory requirements affecting customers and markets.
Participate in strategic initiatives and drive the execution of corporate growth objectives within the assigned territory.
Attend trade shows, industry events, customer meetings, and networking opportunities to promote company products and services.
Provide regular updates to management regarding sales activities, customer opportunities, competitive intelligence, territory performance, and strategic initiatives.
Ensure compliance with all company policies, safety requirements, and customer site rules while conducting business activities.
Travel as required to support customers, business development activities, and company objectives.
Perform other duties and responsibilities as assigned.

Qualification Requirements

Bachelor’s degree in Chemistry, Chemical Engineering, Business, Marketing, or a related field preferred; equivalent experience may be considered.
Three (3) or more years of technical sales experience in industrial coatings, chemicals, manufacturing, or a related industry preferred.

Skills and Abilities

Strong technical aptitude with the ability to understand and communicate coating technologies and application processes.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), ERP System, Concur, and other business software.
Strong analytical, problem-solving, negotiation, and organizational skills.
Excellent written, verbal, presentation, and interpersonal communication skills.
Self-motivated with the ability to work independently and collaboratively in a team environment.
Demonstrates professionalism and embodies the Company's core values of Integrity, Loyalty, Passion, Commitment, and Respect
Valid driver's license with an acceptable driving record.
Ability to travel 50% or more, including overnight travel as needed.
Ability to work safely in customer manufacturing and industrial environments

Work Environment & Physical Requirements

Physical Demands

Regularly required to communicate verbally and audibly in a manufacturing or operational setting.
Frequently required to stand, walk, and move throughout the work area.
Regular use of hands and fingers to handle, manipulate, and control objects, tools, or equipment.
Required to sit, balance, stoop, and occasionally reach above shoulder level.
Occasional operation of machinery using foot controls
May be required to climb, balance, and reach overhead as part of job duties.
Ability to regularly lift and/or move up to 65 lbs.

Personal Protective Equipment (PPE)

Safety shoes, safety glasses, and flame-retardant uniforms or lab coats are required in production areas.
Respirators and ear plugs are required for specific production processes.

Benefits

Competitive benefits package.
Generous PTO policy
401(k) Employer Match: We match employee contributions up to 8% of eligible compensation.
Profit Sharing: Discretionary annual contribution based on company performance.
Employee referral bonus program
Monthly employee food trucks
…and much more!

At Hentzen, you’ll find more than a job—you’ll discover an opportunity to learn, grow, and make an impact. If you’re ready to join a company known for its heritage of innovation and dedication to its people, we invite you to explore a rewarding career with us.

Please send your resume to:

Hentzen Coatings, Inc.

Attn: Human Resources

6937 W. Mill Road

Milwaukee, WI 53218

or

APPLY ONLINE AT:

Hentzen Career Center

Hentzen Coatings, Inc. is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

www.hentzen.com

All candidates are subject to post-offer testing: including a job-related pre-employment physical, drug screen, and background check.

Monday - Friday
1st Shift