Job Description
Job Overview:
Position Summary
The Senior Marketing & Communications Manager plays a critical role in planning, executing and elevating both the impact and integration of our marketing and communication efforts.
This is not a channel management role; it is an opportunity for a high-impact, versatile marketer to strengthen key capabilities (particularly our website and measurement approach) while helping shape the overall vision for what marketing becomes next. This individual brings clear thinking, high standards, a point of view, and knows how to connect efforts across channels into a cohesive, effective strategy.
They are equally comfortable operating at a strategic level, planning and executing. They are a storyteller and connector, leverage data to drive smarter decisions, and continuously look for ways to improve how we show up, perform, and measure results across channels.
This role requires someone who can collaborate and influence without authority, someone who raises the bar through strong thinking, collaboration, and a focus on getting it right, not being right. Over time, this person will help create clarity, build momentum, and elevate the team and function.
Primary Accountabilities
Strategic & Leadership (20%)
Bring a clear point of view on how to continuously improve our marketing & communication to best-in-class B2B
Connect efforts across channels into a more unified, insight-driven experience
Identify gaps and opportunities across the marketing & communication ecosystem and help prioritize where to focus now and where to go next
Simplify complex situations and narratives for a variety of audiences
Help raise the bar for what “great” looks like across the team
Influence (20%)
Influence and align cross-functional stakeholders without direct authority
Act as a thought partner to elevate how team(s) approaches messaging, marketing/comms plans, and execution
Constructively challenge ideas and contribute to stronger outcomes across the enterprise
Build trust and credibility through clear thinking, strong communication, and consistent follow-through
Technical & Operational (15%)
Strengthen the execution and effectiveness of key digital channels, including website and social platforms
Apply SEO and digital best practices to improve discoverability, engagement, and performance
Support execution across channels as needed, ensuring high-quality, on-brand output
Improve workflows, tools, and processes to increase efficiency and scalability
Analytical (15%)
Evolve how marketing performance is measured, focusing on outcomes and business impact
Develop and maintain reporting and connect data across platforms to provide clear, actionable insights
Monitor performance trends to identify opportunities for optimization and growth
Translate data into recommendations, improved decision-making, actions, and results
Project Management (15%)
Support planning and coordination of marketing initiatives across channels and stakeholders
Manage priorities, timelines, and deliverables to ensure work is executed effectively
Help create clarity and alignment across projects and campaigns
Innovation (10%)
Leverage AI and emerging tools to improve content development, insights, and workflow efficiency
Stay current on trends across marketing, digital experience, and audience engagement
Identify opportunities to evolve how marketing operates and delivers value
Required Qualifications:
Degree required Bachelors in Marketing or related field
5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position.
Preferred Qualifications:
Experience managing digital marketing channels including corporate social media platforms and website content.
Experience applying SEO best practices and managing website content within a content management system.
Strong analytical and reporting skills with experience translating marketing performance data into actionable insights.
Excellent written communication and digital content development skills.
Strong analytical skills, including building reports and translating metrics into strategic action.
Ability to independently own strategy and influence cross-functional stakeholders.
Individual Competencies:
Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information and achieve results.
Effective Execution: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to 20 pounds.
Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
Regularly required to remain in a stationary position.
Occasionally required to travel for business purposes.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also can perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of agile, dynamic execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
#LI-LR1
At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.
Eligible associates have access to:
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
We also offer:
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs
Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
