Job Description

Title: Sports Digital Producer - Audience

Opening Statement: Join our SportsDay team and develop strategies to connect our work, including our biggest enterprise stories and projects, with the right audiences.

Job Description: This role will be at the forefront of discussions about social curation, engagement and innovation on platforms such as X, Instagram and Facebook. Duties include publishing stories, creating engaging social media posts, managing our sports homepage, making decisions based on analytics, improving and testing headlines, optimizing story pages, pushing news alerts to our readers and collaborating with writers and editors on plans for content promotion.

What will you do?

●  Manage our social media accounts daily and use them to promote content

●  Produce promotion plans for high-profile stories/features to maximize reach

●  Analyze traffic patterns, research new technology and implement ideas for digital coverage

●  Create graphics and short-form videos curated for audiences on specific social platforms

●  Pitch and work with digital and multimedia projects, mobile, photo and video

●  Write SEO-friendly headlines and meta titles for all content posted

●  Train and develop sports producer staff in best social media practices

●  Respond to social media comments and reader emails

●  Curate newsletter strategy

●  Work a hybrid schedule with some mandatory in-office days each week

●  Work nights, weekends and occasional holidays as dictated by the news cycle

●  On occasion, the audience producer may be asked to help with other producer duties, such as creating original or complementary content and covering live events

What will it take to be successful?

●  Strong writing and editing skills, including the versatility to shift voice and tone based on the audience

●  A solid understanding of sports, social media, internet culture and the digital space

● Expertise in headline writing and SEO best practices is required.

● One to three years of professional journalism experience. (Exceptional college graduates will be considered in lieu of professional experience.)

●  Strong news judgment and excellent verbal and analytical skills

●  Versatility and speed, both as a journalist and as a web producer who can post a story within seconds without much of a safety net

●  Experience covering breaking news

●  Strong organizational and time-management skills

●  The ability to work under pressure with assigned deadlines

Experiment with Advanced AI to enhance journalism and reporting efforts

Our state-of-the-art AI tools, including ChatGPT Enterprise as well as the many Hearst DevHub-built tools, act as a smart assistant for routine work. In our newsroom, you will use AI to: 

• Generate headline options, SEO keywords or alert language
• Clean up grammar, apply style and improve clarity
• Version stories for different formats (video, audio) or platforms (social media)
• Monitor public meetings and get alerts with transcripts and video
• AI-assisted data processing and summarization, human-verified before use

Advanced AI is not a journalist, but it can facilitate and accelerate the work of journalism. 

Exclusive Partnership with OpenAI

Through our strategic content partnership with OpenAI and our exclusive ChatGPT Enterprise license, we have unparalleled access to the latest advancements in AI technology.

About the Hearst DevHub

A key segment of our editorial innovation team is the AI group, which works on developing ambitious, reader-facing experiments and projects with accuracy as a core metric.

About The Dallas Morning News

Since 1885, The Dallas Morning News (www.dallasnews.com) has been North Texas’ trusted source for credible, independent journalism — reporting with accuracy, fairness and integrity. Each week, we reach more than 4 million people across print, digital, and social platforms, covering the stories that shape life in Dallas and across the state. From politics and public policy to business, culture and sports, our mission is to inform, engage and reflect the diverse communities we serve.

Our staff works in the office at least three days a week. The Dallas Morning News believes a collaborative and inclusive work environment is essential to a thriving workplace. We support one another as we produce revelatory work with our community in mind. We are in search of a diverse group of candidates.

About Hearst Newspapers:

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger – Your Headline Awaits.

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