Job Description

Senior Manager Social Media – Splenda

Responsible for developing and implementing comprehensive social media strategies that drive engagement, brand awareness, and business growth of our Splenda® brand.

Requires a strong background in digital marketing and possess excellent project management skills, with the ability to manage multiple initiatives simultaneously. This role offers a unique opportunity to work with a category-leading brand, with a strong focus on community building and new user acquisition.

Specifically:

• Develop and execute social media strategies across all platforms

• Optimize social media activations for traffic, conversions, and member acquisition

• Analyze and report on social media performance

• Collaborate with cross-functional teams and agencies to improve the social media customer journey

Essential Duties and Responsibilities:

• Summary: The Senior Manager social media is a Player/Coach role – a blend of strategist, content creator, and data analyst, responsible for developing and implementing social media strategies to build brand presence, engage audiences, and drive business growth.
• This person loves digital culture, creating and managing content for social media, and is passionate about engaging in and growing our communities
• This person also ensures consistency with the brand's voice and goals across owned content
• This person is responsible for analyzing data and metrics to optimize activation, measure performance, and adjust tactics for maximum impact
• They will collaborate with the brand teams to align Social Media initiatives with broader business objectives and enhance consumer engagement
• Regularly attend and actively participate in key meetings; actively execute and report on tactics to support brand priorities
• Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement
• Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc
• Collaborates with Splenda Creative agencies – internal and external
• Communicates monthly production plans and content calendars to internal stakeholders
• Proactively seeks out minimal risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and acts quickly on those opportunities.
• Collaborates with PR agency and Event team
• Networks with micro-influencers online and in person at events
• Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities

Desired Skills & Required Experience

• Bachelor's degree required, MBA preferred with a focus on digital media technology, journalism, public relations, or marketing.
• 10+ years of communications experience, including 5+ years leading corporate social media for a major brand
• Proven experience at developing and executing strategies that enhance organizational reputation with priority audiences
• Experience working with external agencies/agency teams
• Passionate about communication strategies designed to engage priority audience
• Strong storytelling, creative, editing, and project management skills
• Data-driven mindset with extensive experience with analytics and social listening tools
• Highly self-directed and resourceful with the ability to work independently, while also being a productive collaborator
• Excellent communication, writing and organizational skills - with strong attention to detail
• Ability to work in collaboration with both technical and non-technical staff to brainstorm, problem solve, and execute
• Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
• Advanced degree in business or communications is an asset

Physical Demands

• Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
• Must be able to sit for extended periods of time and interact with computers, telephone, and other electronic media.
• Must possess visual acuity to document company records.
• Must be able to lift 20 pounds.