SENIOR INSIGHTS MANAGER - RETAIL PORTFOLIO - CORPORATE OFFICE (AUSTIN, MN) PREFERRED

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

RESPONSIBILITIES:

Lead retail portfolio insights by driving strategic insights across a range of topics including:
- Retail Growth Landscape insights leadership
- Emerging trends (e.g., GLP-1, regulatory shifts, ultra-processed foods, SNAP)
- Quarterly reforecasting of consumer behavior and sentiment
- Brand equity tracking
- M&A and venturing support
- Creative testing
- Innovation research best practices
- Innovation whitespaces support
- Trends
Oversee Media Measurement Function: Manage Media Measurement role (one direct report), ensuring oversight of marketing mix modeling, media testing, and campaign effectiveness analysis.
Cross-Functional Collaboration: Partner with brand, marketing, strategy, and analytics teams to identify business challenges, define research objectives, and develop actionable insights.
Custom Research Expertise: Apply advanced research techniques and frameworks to uncover deep consumer and shopper insights. Stay current on evolving methodologies and tools.
Data Integration & Synthesis: Leverage syndicated data, secondary sources, and AI tools (e.g., Co-pilot, Deepsights) to enrich insights and storytelling.
Presenting and socializing insights across the organization.

QUALIFICATIONS:

Required

Bachelor’s degree in business, Marketing, or a related field.
4 - 6+ years’ experience in consumer/shopper research, marketing, sales or a related field.
Strong analytical skills - including the ability to interpret data and make high level strategic recommendations.
Knowledge in a broad range of consumer research methodologies.
Proven problem solving and decision-making skills.
Leadership and collaboration skills to work seamlessly across verticals, cross functional teams, and research suppliers.
Ability to synergize information from multiple sources to tell a story.
Strong presentation skills along with executive presence.
Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
Applicants must not now, or in the future, require sponsorship for an employment visa.

LOCATION: Austin, MN (Global Headquarters) preferred; also open to candidates based in Minneapolis, MN.

A comprehensive relocation package to the Austin, MN area will be offered, if required.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Senior Insights Manager role is between $109,350 - $153,100 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two-year community/technical college tuition for children of employees, and more.

TRAVEL REQUIREMENTS: 10% of the time

For immediate consideration, apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.