Job Description

🚀 Position Summary

WGV Electrical Systems seeks a Sales & Marketing Director to drive revenue growth and brand development in control panels, consoles, and cable/wire harness manufacturing.

This role owns sales execution and demand generation—building pipeline, closing business, and ensuring marketing delivers measurable results. You’ll also act as the in-house marketing lead, coordinating with an outsourced firm to align strategy with business goals.

🎯 Success in 6–12 Months

• Build a strong sales pipeline
• Increase RFQs, quotes, and orders
• Improve quote-to-win and response time
• Strengthen key accounts
• Generate measurable marketing-driven leads (SQLs)
• Deliver consistent pipeline, forecast, and ROI reporting

💼 Key Responsibilities

Sales & Growth

• Own revenue strategy and pipeline development
• Prospect new business (OEMs, industrial, contract manufacturing)
• Manage full sales cycle (lead → close → launch)
• Lead meetings, presentations, and negotiations
• Partner with engineering/operations on solutions

Pricing & Conversion

• Support margin-focused pricing and negotiations
• Improve follow-up and quote conversion speed

Account Management

• Build and execute key account plans
• Maintain relationships and gather customer insights

Marketing & Demand Generation

• Lead digital + traditional marketing (SEO, email, social, tradeshows)
• Drive lead conversion and campaign performance
• Develop content (case studies, capabilities, etc.)
• Execute tradeshows with ROI tracking

Marketing Coordination

• Manage outsourced marketing firm
• Set priorities, review materials, track KPIs

Leadership & Alignment

• Align sales, engineering, and operations
• Lead pipeline reviews and planning cadence
• Represent the company externally

✅ Qualifications

Required:

• Bachelor’s degree or equivalent experience
• B2B industrial sales or sales + marketing experience
• Manufacturing knowledge (wire harnesses, assemblies, etc.)
• Strong communication, negotiation, and analytical skills

Preferred:

• OEM/industrial sales cycles & RFQs
• CRM experience (Salesforce, HubSpot, etc.)
• Revenue-driven marketing experience
• Tradeshow ROI experience

🌟 Key Traits

• Hunter + builder mindset
• Strong relationship and leadership skills
• High accountability and execution
• Strategic and hands-on

✈️ Travel

• 10–30% as needed

🎁 Benefits

• 401(k) with match
• Competitive pay + full benefits
• Medical, dental, vision, life insurance
• Disability coverage
• EAP & wellness programs
• Tuition assistance

📊 Performance Metrics

• Revenue & gross margin growth
• Pipeline generation & forecast accuracy
• Quote volume & win rate
• New customer acquisition
• Marketing ROI & SQLs
• Tradeshow performance