Job Description

The (Buick or GMC) Regional Sales Operations Manager plays a critical leadership role in supporting the strategic and operational execution of General Motors’s regional sales performance. This role bridges corporate objectives and field execution, ensuring retail and dealer network goals are met through effective analytics, process optimization, and cross-functional collaboration.

This position requires strong analytical insight, business acumen, and leadership influence to drive dealer engagement, retail performance and operational efficiency within the assigned region.

Location(s): West Region (Thousand Oaks, CA) or Southeast Region (Alpharetta, GA)

Key Responsibilities:

Strategic & Operational Leadership

Partner with the Regional Director and Zone Managers to develop and execute regional sales strategies aligned with GM’s corporate and brand objectives.
Drive operational excellence by monitoring sales performance metrics, identifying performance gaps and implementing targeted improvement plans.
Serve as the primary liaison between regional field teams, corporate sales operations, marketing and dealer network development.
Translate national sales programs into actionable field-level initiatives.
Lead LMA strategy and work with Martin Retail Group. Coordinate strategy with Detroit and local advertising groups.

Sales Performance & Analytics

Analyze sales trends, inventory levels, incentive effectiveness, and dealer profitability to provide actionable insights to leadership.
Utilize data tools and dashboards to forecast sales performance, measure dealer KPIs, and optimize retail and fleet volume objectives.
Support planning and allocation processes, ensuring optimal vehicle mix and inventory alignment with market demand.

Dealer Network & Field Support

Support dealer incentive programs, sales, contests and retail execution initiatives to drive volume and share growth.
Partner with Zone Managers to coach and develop field teams in the use of sales tools, data reporting, and operational best practices.

Cross-Functional Collaboration

Work closely with Marketing, Customer Experience, and Finance teams to synchronize regional strategies and budget priorities.
Provide feedback to corporate teams on market dynamics, dealer sentiment, and program performance.
Lead and participate in special projects, pilot programs, and continuous improvement initiatives.

Qualifications and Requirements:

Bachelor’s degree in business, sales, marketing, finance, or related field required; MBA preferred.
8-12 years of experience in automotive sales, or automotive sales operations required.
Prior experience with dealerships or comparable OEMs preferred.
Prior experience in either General Motors or OEM sales field position preferred.
Prior experience in either General Motors or OEM sales headquarters preferred.
Strong analytical and financial acumen, with demonstrated ability to interpret complex data into actionable insights. I.e. Polk.
Excellent communication and presentation skills with ability to influence across multiple levels of the organization.
Proven track record of leadership ad collaboration in a matrixed, fast-paced environment.
High proficiency with GM or OEM sales systems, Power BI, Excel and CRM platforms.
Ability to manage multiple priorities and deliver results under tight timelines.
Strategic thinker with a data-driven, customer-first mindset.
Collaborative leader who inspires accountability and performance excellence.
Comfortable navigating ambiguity and driving change through influence.



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job may be eligible for relocation benefits.

This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.



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