Job Description

Zynx Health, a subsidiary of Hearst Corporation, is the market leader in providing evidence-based and experience-based clinical decision support solutions proven to measurably improve the quality, safety, and efficiency of patient care. Zynx Health provides clinical evidence, order sets, plans of care, actionable rules, and other forms of clinical decision support that drive clinical improvements at the point of care and aligns with healthcare industry drivers to assist our clients in meeting their clinical and financial goals. 

Zynx Health has demonstrated excellence and is the leader in an emerging and rapidly growing industry. Our success is fueled by talented employees driven to make a difference in the lives of patients and care providers globally. We are rapidly growing and are always looking for talented and motivated people to help us as we transform healthcare. If you are driven to make a difference and looking to work in a fast-paced, progressive and intellectual environment, consider Zynx Health. To learn more, visit www.zynxhealth.com.

__________________________________________________________________________

Zynx Health is seeking a strategic and execution-focused Product Marketing Manager to help define, position, and launch clinical decision support solutions that improve care delivery. This role will partner early with Product Management to assess market fit and engage in product development to ensure a strong foundation for go-to-market efforts.

In this cross-functional role, you’ll collaborate with Product Management, Clinical, Sales, and Marketing teams to translate product capabilities into clear, compelling value for our audience. Our buyers include clinicians, informaticists, and quality leaders—so your messaging must connect clinical relevance with operational outcomes. You’ll also lead product launches, develop sales enablement resources, and help ensure our solutions are well-positioned in a competitive healthcare IT landscape.

What You’ll Do

· Engage early in the product lifecycle to understand product intent, validate market fit, and inform positioning from inception.

· Define product positioning, messaging, and value propositions based on user needs, market analysis, and competitive landscape.

· Lead product launch planning and execution, coordinating with Marketing, Sales, Clinical, and Client Services teams.

· Develop and optimize sales enablement tools and training resources to ensure message alignment, field readiness, and effective product education.

· Create and execute solution-specific marketing plans across digital, event, and channel programs.

· Track and report on key KPIs (e.g., engagement, conversion, adoption) to measure the impact of positioning, campaigns, and sales tools.

· Collaborate with Marketing on campaign strategy and tactical execution to drive measurable results.

· Help build and maintain case studies, client success stories, and thought leadership content.

· Partner with Sales to refine messaging based on win/loss analysis, buyer feedback, and real-world objections.

· Support outbound marketing activities including webinars, events, emails, and digital promotions.

What We’re Looking For

· Bachelor’s degree in Marketing, Business, or a healthcare-related field (MBA a plus).

· 5+ years of product marketing experience, preferably in healthcare IT or software.

· Proven track record of launching and supporting B2B software or SaaS products.

· Exceptional storyteller with the ability to translate technical and clinical concepts into clear, compelling messaging.

· Proficient in Salesforce and marketing automation tools; familiar with product marketing frameworks.

· Highly driven self-starter with excellent collaboration, prioritization, and project management skills.

· Strong analytical mindset with ability to interpret data and translate insights into actionable marketing strategies.

About Zynx Health 

Zynx Health, a part of Hearst Health, is the market leader in providing evidence-based clinical decision support solutions that help healthcare organizations measurably improve patient outcomes, enhance safety, and lower costs.  Thousands of hospital organizations and providers “dare to be better” with Zynx Health's rigorously developed and maintained evidence-based clinical content, patented technology, and tailored services to drive clinical improvements at the point of care. With Zynx Health, healthcare organizations exceed industry demands for delivering high-quality care at lower costs under value-based reimbursement models. Zynx Health partners with healthcare organizations to continuously and measurably improve care every day, for every patient, every time.  

Zynx Health seeks to hire and train employees who uphold and mirror our core values of Bold Innovation, Passion, Integrity, Respect and Excellence. To learn more, visit www.zynxhealth.com or call 855.367.ZYNX. Zynx Health offers competitive salary and extensive benefits - including medical, dental, vision, short- and long-term disability, life insurance, and matching 401k. 

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Los Angeles, CA. The reasonable estimate, if hired in Los Angeles is $113,000.00 - $145,000.00. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. 

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.