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Product Manager, DL

Carolina Biological Supply Co.

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Burlington, NC
LOCATION

Job Description

As posted by the hiring company

Job Overview:

OBJECTIVE / PURPOSE 

This position requires a product leader who owns the roadmap and lifecycle for Distance Learning (DL) physical kits. The Product Manager sets pricing and margin targets, and plans launch and go-to-market. The role is the single intake point for field product requests and makes the call on prioritization and discontinuation. 


MAJOR RESPONSIBILITIES AND FUNCTIONS

 

  • Own the product roadmap and lifecycle for DL physical kits and courses, from concept and definition through launch, growth, and discontinuation.
  • Define new courses and kits, projected demand, product cost, pricing, and margin.
  • Estimate and suggest pricing to the Senior Manager, DL Operations and Product.
  • Monitor the competitive landscape and define competitive positioning for DL kits and courses.
  • Serve as the intake point for field product requests; evaluate, prioritize, and communicate decisions back to the field.
  • Make product decisions for New Product Portal entries and hand them off to the Operations Specialist, DL for execution; define the product content of each launch checklist.
  • Collaborate with the Senior Manager, DL Operations and Product on demand assumptions and build-and-ship readiness before each launch.
  • Track product performance after launch, including sales, margin, and customer feedback, and use results to update the roadmap.
  • Collaborate with subject matter experts to ensure kit and course content meets academic and program requirements.

 

POSITION REQUIREMENTS


Education: Bachelor’s degree in relevant field is required. Relevant fields include business, marketing, life or health science, or related discipline.


Experience: 3-5 years of experience in product management, preferably for physical products, required. Experience with higher education, science lab kits.


Specialized Training/Skills: Project Management training/experience a plus. Strong financial and analytical skills, including pricing, margin, and market analysis. Ability to make and defend prioritization decisions with internal stakeholders and the sales team. Ability to effectively plan, implement, and monitor self-directed and group projects. Must possess good written and oral communication skills.