Job Description

The Team:

At NI/Emerson Test & Measurement, the Product Marketing Engineering team is where engineering meets business. We are a dynamic group that bridges the gap between cutting-edge R&D and our customers.  Our mission is to showcase the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as white papers, presentations, videos, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world-class technology.

The Opportunity:

As a Principal Product Marketing Engineer, you’ll play a vital role in shaping the way we communicate the value of NI hardware and software products. You’ll collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how our technology solves real-world challenges better than any other solution on the market. 

What You'll Do:

• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging. 
• Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
• Create white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Manage new product releases and coordinate with cross-functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels. 
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

What You'll Bring

• Bachelor’s degree in electrical engineering, computer engineering, computer science or equivalent.
• 8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications.
• Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, and waveform generators, and their use-cases.  Experience with LabVIEW, TestStand and NI hardware is a plus, but not required.

What We Value (Preferred Qualifications)

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Detail oriented: An expert multitasker with the ability to manage numerous projects simultaneously while still delivering highly accurate and quality work.  
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
• Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.