Job Description

About Inovar Packaging Group

Inovar Packaging Group, LLC is proud to be one of North America’s premier flexographic and digital printing companies, dedicated to the success of our employees and customers. We invest in the latest equipment and technology, continually seeking the best strategies and solutions to deliver cutting-edge, top-quality products. Our culture is customer-driven, team-oriented, and built on win-win partnerships.

Why Join Us?

• Competitive pay and bonus program 
• Comprehensive benefits (medical, dental, vision, life, disability) 
• 401(k) with generous company match 
• Paid Time Off (PTO) 
• 90-day cash incentive 
• Tuition Assistance 
• Growth opportunities within a rapidly expanding company 

Job Summary

We’re looking for a hands-on, execution-focused B2B Email Marketing Specialist to drive lead generation and customer growth through targeted, data-driven campaigns.

This role is responsible for owning the full lifecycle of email campaigns—from concept through execution, performance tracking, and optimization. You will manage multiple campaigns simultaneously, working independently while partnering closely with Sales to drive measurable pipeline impact.

This is a doer role, not a high-level strategy position. Success requires strong organization, attention to detail, and the ability to execute consistently in a fast-paced environment.

Candidates should be comfortable learning a new industry quickly and translating our products, capabilities, and value proposition into effective campaign messaging.- This role is not eligible for visa sponsorship now or in the future.

Key Responsibilities

• Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing 
• Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met 
• Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives 
• Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments 
• Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles 
• Partner closely with Sales to ensure strong lead handoff and follow-up alignment 
• Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot) 
• Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards 
• Identify opportunities within the existing customer base to increase engagement and wallet share 
• Continuously improve campaign execution through testing and iteration 

Qualifications

• 3+ years of hands-on B2B email marketing experience 
• Proven ability to independently execute and manage multiple campaigns at once 
• Experience with Salesforce Marketing Cloud Account Engagement (Pardot) (required) 
• Strong organizational skills and high attention to detail 
• Ability to manage deadlines and priorities in a fast-paced environment 
• Data-driven mindset with the ability to analyze and act on campaign performance 
• Experience working cross-functionally with Sales teams 

Preferred

• Experience in manufacturing, industrial, or technical B2B environments 
• Exposure to segmentation, lead scoring, or marketing automation tools 
• Familiarity with CRM systems and campaign tracking/reporting 
• Experience supporting upsell/cross-sell campaigns 

What Success Looks Like

• Campaigns are launched on time, accurately, and without errors 
• Strong engagement and conversion performance across campaigns 
• Ability to manage multiple initiatives without oversight 
• Clear contribution to pipeline growth and customer expansion 
• Quick ramp in understanding industry, products, and customer base 

Join Our Team!

If you are a detail-oriented marketer who enjoys executing campaigns and driving measurable results, we’d love to hear from you. Apply today and become a part of Inovar Packaging Group!