TITLE: Manager Global Marketing, Seller Enablement
LOCATION: Bridgewater, NJ or Chicago, IL or Westchester, IL (Hybrid)
REPORTS TO: Sr. Manager, Global G2M & Seller Enablement
The Manager Global Marketing, Seller Enablement will provide the “go to-market” (G2M) teams with information (as in messaging, targeting and qualification criteria), content (such as sales guides, presentations and one-pagers) and tools (like ROI calculators and solution configurators) needed to help them sell more effectively. In essence, it involves providing the sales and broader G2M team what they need to successfully engage a buyer and / or technical counterpart throughout the buyer journey. In addition, this role will develop and drive best practices across the organization.
Working in close collaboration with the Marketing Communication / Branding and Digital Communication Centers of Excellence plus Global Category Leads and regional marketing teams, this global position will develop the sales enablement content, tools and training needed to be successful in the market.
This role will report to the Sr. Manager, Global G2M & Seller Enablement.
Core Responsibilities:
· Implement the updated strategy framework for Global Seller Enablement, including global product launches, external customer presentations and other Go-to-Market initiatives to align with the new strategy and annual Marketing Plan
· Translate Global Marketing Plan and activation to regional G2M execution plan:
o Clarify the value propositions, the story and messaging of our product/solutions offering
o Clarify the value propositions, the story and messaging of key capabilities available to customers
o Develop cross-segment/category positioning as well as collateral and tools to help sellers and the G2M team win with customers
· Work closely with commercial teams to understand market demands and customer requirements and align go-to-market strategies with overall business objectives
· Create engaging and tailored customer presentations and content that address specific customer needs and pain points, utilizing industry insights and data to support presentation content. Ensure presentations align with the company's brand and messaging, and voice of the customer.
· Standardize seller enablement content management and delivery practices throughout the sales cycle
· Ensure content is kept up to date, stored in an easy-to-use & accessible repository and the latest version is disseminated to the G2M teams in an efficient way
· Assess company’s sales processes to understand and enhance the skills, knowledge, and tools required for the sales force (and G2M team) to increase velocity and conversion rates at each stage in those processes
· Develop comprehensive training materials and modules – conduct workshops and training sessions to enhance sales skills and product knowledge.
· Utilize and leverage digital technology tools for disseminating, reporting and benchmarking
The position is well-suited for you if you:
· Understand the language of sales, the sales process, and how Marketing can add value
· Have the ability to develop sales enablement tools, content and supporting tactics that work in the field
· Possess good storytelling skills, comfortable working with Marketing insights to craft compelling messages and communicate technical information in a simple, yet effective way
· Work well with multiple stakeholders across many marketing / business disciplines within regional teams
· Are able to foster strong relationships across functions and regions to help establish best practices
· Have advanced ability to communicate in English
· Deliver on commitments and meet deadlines on time
· Ability to travel domestically, on an as-needed basis
Qualified candidates will have:
· Bachelors Degree with an MBA or graduate degree preferred
· Minimum of 7-10 years of marketing, sales enablement, sales training, or other relevant experience
· Proven expertise successfully engaging with sales teams and leading cross-functional, cross-regional projects, and delivering customized presentations and content
· Proficiency in project management, CRM and sales enablement platforms
· Strong presentation and communications skills
· Experience in the consumer products, food or ingredients space
Relocation Available? No
Job Grade: Grade H
We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law (“protected classifications”). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.
Ingredion provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, we will work with the applicant to meet the job applicant's accommodation needs.
Relocation Available:
NoPay Range:
$119,520.00-$159,360.00 AnnualThis pay range is not a guarantee of compensation or salary. Final base salary will be determined based on several factors which may include but are not limited to responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable bargaining agreement (if any).
Incentive Compensation:
As a part of the total compensation package, this role may be eligible for the Ingredion Annual Incentive Plan or a role-specific commission/bonus.
Benefits:
Full-time roles are eligible for our comprehensive benefits package which includes medical, dental and vision coverage as well as a 401(k) plan with an competitive company match.