About Us

We’re a professional services company at the intersection of marketing and technology — partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

About the Role

iCrossing is seeking a visionary, data-savvy to lead enterprise-scale digital transformation engagements for complex B2B and manufacturing clients. This role is pivotal in shaping future-state customer experience strategies, driving platform re-platforming, and unifying marketing, commerce, and technology into a growth engine for our clients.

As a Enterprise Transformation Strategy Lead, you’ll play a hands-on leadership role, guiding discovery, synthesizing business and tech requirements, shaping platform and capability roadmaps, and ensuring alignment between client goals and execution plans. Your first priority will be helping clients to transform how they use digital to engage buyers, scale business units, and simplify operations. This full-time role requires 2 days per week in the office.

Responsibilities

Client Transformation Strategy

Lead business, experience, and technology discovery across multiple business units and functions
Translate client objectives into a unified, data-backed digital transformation strategy
Own the capability gap analysis, platform scoring, and transformation planning
Shape future-state CX, micro-journeys, personalization frameworks, and content supply strategies

Platform & Technology Alignment

Collaborate with architects and Martech leads to evaluate and recommend the right-fit commerce, CMS, CDP, and data tools
Present platform trade-offs (SAP, Salesforce, Adobe, etc.) with rationale and implementation pathways
Define data, personalization, and VOC strategies that drive real-time, insight-led engagement
Lead client and internal teams to prioritize and sequence initiatives that enable key imperatives that drive business outcomes

Strategic Storytelling & Client Leadership

Serve as strategic point of contact for client transformation leadership, including CDO, CMO, CIO, BU leaders
Create executive presentations, roadmaps, value cases, and prioritization frameworks
Translate complexity into compelling business narratives that accelerate decision-making and change
Develop strategic narratives that reduce friction through data driven rigor for recommendations and strategic deliverables

Cross-Disciplinary Collaboration

Lead strategic initiatives by working hand-in-hand with experience design/UX, tech, media, SEO, and content teams to connect strategy to action
Operationalize strategy through integrated engagements with delivery accountability leveraging flexible methodology including COE setup, shared services, and agile enablement
Assure strategic leading practices support go-to-market and marketing operations teams by driving adoption and integrating performance tracking

Required Experience

8–12+ years of digital strategy, transformation consulting, or digital business design experience
Deep expertise in enterprise platform selection, Martech architecture, and personalization frameworks
Demonstrated ability to synthesize multi-BU needs into practical, scalable strategies that balance consolidation with business realities
Experience working across industries and segments with strong experience in/with B2B, industrial, or manufacturing organizations
Strong analytical thinking: comfortable with developing gap analyses, maturity models, KPIs, and executive modeling while managing ambiguity
Ability to influence C-level stakeholders through data-backed storytelling
Demonstrated experience in delivering Product Strategy, COE design, content supply chains, and agile operating models
Conceptual mastery of front office technology including SAP Commerce Cloud, Salesforce, Adobe Experience Cloud, Segment, Demandbase, Snowflake, 6Sence

Preferred Qualifications

Consulting background
Experience delivering RFP responses, strategic POVs, and platform business cases
Familiarity with tech trends: composable architecture, MACH, CDPs, real-time personalization
Strong knowledge of digital analytics, lead attribution, VOC/NPS, and experience KPIs

What You’ll Get

A leadership role on flagship engagements at the intersection of business, tech, and marketing
The opportunity to shape next-gen CX strategies across some of the world’s most complex enterprises
Cross-functional partnership with expert technologists, creatives, and data analysts
A highly supportive, strategically ambitious, and collaborative team

You:

Thrive in ambiguity and love designing structure from complexity
Have a consulting mindset with a builder’s bias
Know how to spot growth potential others miss
Are as comfortable in the C-suite as in the tools
Want your strategies to move business outcomes

For New York City, the estimated salary range for this position is between $ 1750,000 and $190,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits