Job Description

Description

As an E-commerce Marketing Specialist, you will be an effective member within a small High-Performance Team. This role will be supporting multiple consumer brands as well as the larger businesses and enterprise-level projects over time. This position leads the maintenance, setup, and updates of website platforms, marketplaces, ecommerce systems, email platforms, and other key strategic initiatives for the brand, contributing to the overall results of the business. You may be asked to help with digital marketing and ad platform management, as well as email marketing. You will work closely with the brand managers and other marketing professionals across all brands to support the growth of the e-commerce business. 

 Responsibilities:

• Builds and maintains eCommerce product listings, ensuring all are updated according to established specifications and timeframes.
• Researches, recommends, implements, manages, and integrates MarTech applications to platforms. 
• Troubleshoot technical issues and identify improvement opportunities. 
• Works with outside partners or the internal IT team to implement certain technical integrations, troubleshoot technical issues.
• Stay updated on the latest e-commerce, marketplace, and MarTech, solutions and trends. 
• Assess the customer journey and enhance it to ensure an optimal shopping experience
• Creates, maintains, and implements standard ecommerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and trains internal team members 
• Adheres to  compliance and legal requirements
• Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams. 
• SEO, PPC, and organic strategy management. 
• Monitors and reports on key performance indicators (KPIs) to measure success and make informed business decisions and recommendations to leadership. 
• Uses data to optimize PPC, SEO, and organic strategy. 
• Amazon selling platform management, monitoring, and analyzing ASIN performance, rankings, ratings, and customer reviews.
• Support creative development and redesign efforts.
• Creates, optimizes, and analyzes ongoing/campaign/promotional marketing across various digital ad channels
• Manage workflows and optimize transactional emails, including Abandoned cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, Post-Delivery
• Provides insights, trends, and best practices to drive eCommerce performance.
• Assist in tradeshow support. 

Physical Requirements:

• None

Materials and Equipment Utilized:

• Computer, Phone, Printers, Copy Machines, etc.

Requirements

Education and Training:

• Bachelor’s degree in marketing or business-related field 
• 4-6 years’ experience in an ecommerce marketing-focused role, including digital marketing
• MS Office Suite, Adobe Design, or a similar solution 
• Experience with large retail partners and e-commerce platforms such as SPS Commerce
• Experience with ad management is a plus (Google, Meta)

Knowledge/Skills/Abilities:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. 
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is strongly preferred.
• Experience with the SPS Commerce platform strongly preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working knowledge of G-Suite products, Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change-agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

• Occasional travel to support industry events and/or training – 5-10%