About the Role:

The Power Discrete Marketing position is responsible for driving regional and global growth of power semiconductor products (e.g., MOSFETs, SiC, diodes, SBR, BJT, Protection products) through strategic product positioning, market analysis, and cross-functional collaboration. This role bridges technical product knowledge with commercial execution, ensuring alignment between customer needs, product capabilities, and business objectives.

Degree programs considered for this internship: B.S. or M.S. in Electrical Engineering, Computer Science/Engineering, or a related field

Product Marketing Responsibilities include:

Focus product lines: Comprehend Power Discrete products, such as PowerMOS, SiC, SBR, BJT, Protection product, etc.
Product Line Management:Manage the Power Discrete product development cycle time and drive time to market to meet customer’s expectations.
- Define and manage the roadmap for power discrete products across voltage/current classes and packaging formats.
- Collaborate with R&D and product engineering to align development priorities with market demand.
- Monitor lifecycle stages: NPI (New Product Introduction), ramp-up, maturity, and EOL (End-of-Life).
- Benchmark against competitors to identify differentiation opportunities.
Market Research and Analysis:Conduct in-depth market research to identify growth opportunities, understand customer needs, and analyze competitive landscapes to develop next generation products.
- Conduct regional and global market analysis to identify growth segments (e.g., EVs, renewable energy, industrial drives).
- Track competitor moves, pricing trends, and technology shifts (e.g., Si → SiC migration).
- Analyze TAM/SAM/SOM and forecast demand by application and geography.
- Develop customer personas and use-case scenarios to guide product strategy.
Business Promotion & Demand Creation: Business development with regional sales/FAE to build the NPI pipeline as the demand creation.
- Design and execute go-to-market campaigns for new product launches.
- Collaborate with Marcom and BU teams to drive awareness via tradeshows, webinars, and digital content.
- Initiate design-win programs targeting key OEMs and Tier 1 suppliers.
- Build strategic partnerships with ecosystem players (e.g., module integrators, system designers).
Sales Enablement:Collaborate with the sales team to provide product training, sales tools, support and do joint customer visits.
- Develop sales collateral: datasheets, value propositions, application notes, competitive battle cards.
- Train FAE and sales teams on product features, positioning, and objection handling.
- Support customer engagements with technical and commercial insights.
- Track funnel metrics and design-in conversion rates.
Pricing Strategy:Conduct pricing analysis and develop pricing strategies to optimize revenue and profitability.
- Define regional pricing strategies in coordination with global BU pricing teams A.
- Conduct value-based pricing analysis based on performance, reliability, and cost-of-ownership.
- Support customer negotiations and special pricing requests.
- Monitor ASP trends and margin performance across product lines.
Collateral Development: Create high-quality marketing collateral, including product datasheets, presentations, and sales enablement materials.
Product Positioning and Messaging: Develop compelling product positioning and messaging to differentiate our offerings and resonate with target audiences.

Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, is a leading global manufacturer and supplier of high-quality application specific standard products within the broad discrete, logic, and analog semiconductor markets. Diodes serves the consumer electronics, computing, communications, industrial, and automotive markets.