Simms Fishing is a leader in the fishing industry, and we are looking for a dynamic Director of Wholesale, North America to join our team. In this role, you will be responsible for driving sales and profitability through engagement with specialty retail, national accounts, the sales management team, and independent sales representatives. You will be responsible for maximizing the revenue performance by leading the team to achieve annual sales plans across all North America wholesale accounts. These customers include specialty retail in fly, conventional, lodge and outdoor accounts, national accounts, liquidators, and corporate accounts.
As a leader within the sales team, you will lead the account management and sales strategy for existing and new accounts, making strategic choices that are consistent with the Simms brand and long-range distribution plan objectives. In addition, you will provide input on the development of Simms’ distribution strategy and be responsible for execution of the distribution plan at retail, including expansion into new sales channels. The director will ensure effective sell-in for both existing and new products.
As a Director of Wholesale, North America you will have the opportunity to:
Be a purposeful sales driver that will provide strong leadership to the sales team and wholesale accounts.
Represent customer POV internally at Simms but will be tireless advocate for Simms externally.
Have a thorough understanding of the marketplace, and the competitive field in which Simms competes.
Evaluate geographic regions, determine greatest opportunities for growth, and implement strategies to achieve.
Engage sales management team, sales representatives, and retailers.
Recruit, coach, and mentor a world-class sales team to support the brand’s seasonal and long-range business objectives.
Partner with Sales Operations to ensure the highest levels of account service in the industry.
Execute sales meetings based on strategy developed in junction with CRO, CPO and CMO.
Create agenda and sell-in story /presentations.
Manage and motivate sales force to achieve annual revenue targets.
Create annual sales plans by channel, and update forecast regularly. Analyze performance vs. plan, and coordinate with regions and sales reps to achieve results.
Ensure Simms product and marketing team that is informed of North American retail trends in sportfishing business and broader outdoor landscape.
Product feedback is shared in a timely manner.
Support Simms at key retail and/or consumer events.
Identify sales growth opportunities and challenges, and lead the sell-in cycle, generally twice annually and address as appropriate.
Establish closeout strategies that maximize revenue and margin while reducing cannibalization of in-line business.
Identify needs for sales programs and materials, including workbook and trade show booth; merchandising/POS; clinic training materials and specials.
Evaluate ROI on sales programs, promotions, and other initiatives while managing the specialty channel gross margin.
Serve as a “voice of Simms” at all key accounts. Participate in all line previews and seasonal product reviews. Work with Sales Manager, Key Accounts to develop annual sales plan and appropriate levels of reserve orders to support the plan.
Negotiate terms of sale, supported by CRO and CFO.
Bachelor’s degree or equivalent required.
Leadership skills required to manage independent rep force and lead direct reports (Sales Manager, Specialty and Sales Manager, Key Accounts) and work effectively with Simms peers (Sr. Director of Sales Ops, planning, product, and finance teams).
5+ years of experience as an account manager, preferably for an outdoor apparel or fishing brand.
Demonstrated ability to analyze account specific needs to develop and implement a strategic plan and to grow business.
Strategic selling skills with a command of value-added sales techniques.
Ability to develop and manage relationships with key decision makers and influencers.
A proven track record of exceptional organizational, planning and negotiating skills in addition to exceptional verbal and written communication.
Must be highly motivated and results oriented with the ability to work independently and in a team environment with ability to easily adapt to change, and consistently meet deadlines.
Ability to make independent decisions and regularly suggest ways to improve services and processes.
Strong PC skills/aptitude. Intermediate Proficiency in MS Office programs (Word, Excel, and PowerPoint).
Overnight travel up to 50%.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
At this time, Vista Outdoor is closely monitoring the developments on the Occupational Safety and Health Administration (OSHA) COVID-19 workplace rule regarding COVID-19 vaccination or testing. You will not be asked any questions regarding these items during application.