Director of Marketing - Spartan Mowers


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Batesville, AR

Job Description

As posted by the hiring company

Job Overview:

Director of Marketing - Spartan Mowers

Who Are We?

The Intimidator Group, LLC was founded in Batesville, Arkansas in 2013 with the all-American, hardworking values they were raised with. Since then, the company has grown into several brands including Intimidator UTVs, Spartan Mowers, Bad Dawg Accessories, and eNVy Neighborhood Vehicles. Now part of The Toro Company family of brands - we are excited to be part of a growing, innovative organization and invite you to join our team!

The Director of Marketing develops the strategic direction for the Intimidator Business with an emphasis on zero turn mower growth. Responsible for leading all marketing functions including strategic planning, annual planning, pricing, promotion, product development, P&L management, marketing communications, parts/accessories, financing and channel strategy. Achieves annual plans in terms of sales, profit contribution, inventory turns, product introductions and strategic imperatives for both whole goods and parts/accessories.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for:

  • Develops market analysis and leads the long term strategic and annual planning processes for the business.
  • Sets direction for product development projects and multi-generational product planning (MGPP).
  • Works closely with engineering leadership and product managers to ensure that projects are properly defined, staffed, managed and meet customer requirements.
  • Leads and executes on annual marketing plans focused on broadening engagement and strengthening brand relevance in key customer segments.
  • Ensures that all marketing elements of the annual plan are implemented effectively and on time, including marketing guides, advertising, promotions, direct communications, market research, financing, web site, merchandising materials, trade shows and other initiatives as developed.
  • Full job description will be provided to final candidate at point of offer.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

  • Bachelor’s degree is required. An MBA is preferred.
  • A minimum of 10 years of cross-functional, broad-based business experience, preferably in the durable goods industry with experience with dealer channel.
  • Excellent interpersonal and communications skills are required to lead and manage the marketing department.
  • Strong technical skills are required to analyze and assess effectiveness of existing systems and to recommend and implement new systems and technologies to improve overall service and efficiencies.
  • Strong analytical skills and demonstrated superior interpersonal and leadership skills for project/team management.

What Can We Give You?

At Spartan Mowers, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – Spartan Mowers offers employees at our Batesville, AR location a variety of perks, including:

Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.

Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.

Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.

Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package.


We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.