Job Description
Job Overview:
Position Summary...
What you'll do...
Director of Owned Media – Sam’s Club
Sam’s Club is seeking a dynamic and innovative Director of Owned Media to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, ICDS (In-Club Digital Signage), Direct Mail, Radio, and Gas Screens—ensuring these channels deliver personalized, connected, and measurable member experiences at scale.
The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey. This role requires both strategic vision and hands-on operational excellence to deliver seamless, impactful, and personalized experiences across every touchpoint.
Key Responsibilities
- Channel Leadership: Oversee execution and optimization across all owned media channels (email, SMS, push, message center, ICDS, direct mail, in club radio, gas screens), ensuring cross-channel orchestration and consistency.
- Personalization & Member Journey: Partner with personalization and strategy partners, data science, analytics, and product teams to design and deliver member-centric journeys, leveraging segmentation, predictive modeling, and AI/ML-driven personalization to meet members’ needs at every stage.
- MarTech Strategy & Enablement: Collaborate with technology and platform partners to enhance capabilities, integrate martech solutions, automate workflows, and unlock next-generation personalization.
- Campaign Excellence: Partner with strategy, creative, and operations teams to deliver campaigns that are timely, relevant, and performance-driven, with clear linkage to sales, traffic, and engagement outcomes.
- Optimization & Insights: Establish robust measurement, experimentation, and reporting frameworks to maximize ROI, improve targeting, and drive continuous improvement across channels.
- Cross-Functional Collaboration: Build strong partnerships with data science, analytics, product, and marketing leadership to ensure alignment of owned media strategies with enterprise priorities.
- Innovation & Foresight: Stay ahead of evolving retail, consumer, and martech trends to proactively identify opportunities for new tools, tactics, and approaches that enhance the member experience.
- Team Leadership: Lead, mentor, and inspire a team of channel managers and operators, fostering a culture of collaboration, curiosity, and innovation at the intersection of marketing and technology.
Qualifications
- 10+ years of experience in retail marketing or digital media, with expertise in martech platforms, personalization, and data-driven marketing.
- Proven ability to bridge marketing and technology, with strong cross-functional collaboration skills, particularly with data science and analytics teams.
- Deep understanding of owned media channel management, campaign operations, and measurement best practices.
- Strong leadership experience managing high-performing teams in fast-paced, innovation-driven environments.
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00-$220,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketingor related field.
3 years' supervisory experience
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team