Digital Product Analyst

Melaleuca, Inc.

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Idaho Falls, ID

Job Description

As posted by the hiring company

Job Overview:

Company Profile

"Enhancing the Lives of Those We Touch by Helping People Reach Their Goals"


Melaleuca has firmly supported this mission statement since our humble beginning in 1985. Our focus has always been on environmental wellness. Melaleuca is a manufacturer and distributor of over 450 products focused on health and wellness.  We have achieved consistent and profitable growth with our annual revenues exceeding $2.5 billion dollars end of year in 2020.  Melaleuca is a debt-free company with a 30-year history of success. By selling effective, high quality, natural, health-oriented products that help people live more vibrant, healthier, and happier lives, Melaleuca is positioned to grow even more rapidly in upcoming years.  To help keep up with this growth we are looking for an outstanding Digital Business Analyst.



A Digital Business Analyst is responsible for working with the Digital Product Manager in defining new product development requirements and supporting the existing product maintenance. They will drive website feature development and functionality enhancements related to They will collaboratively work with the user experience/design group, sales, business development, marketing, customer care and technical development.  Must be able to balance small scale urgent tasks with innovative website improvements and to enhance Melaleuca’s website effectiveness and overall user experience.



  • Define, gather and analyze business and product requirements that include marketing, design and development input.
  • Solicit and analyze user feedback to drive improvements to the user experience with a continual focus on customer satisfaction.
  • Produce and maintain functional requirements documentation. This may include business cases, site interaction flowcharts, use cases, requirements documents, specifications and schedules
  • Support the Product Manager in maintaining tactical alignment with strategic product roadmap.
  • Develop specific recommendations on how to drive customer engagement, product purchase and satisfaction.
  • Track and drive improvements to Key Performance Indicators.
  • Evaluate the effectiveness of new and existing web features.
  • Work closely with the web design team, project management office, and web development teams to manage the execution of new features.
  • Work closely with cross functional teams including marketing, sales, customer care and business development on web product launch planning.




  • Bachelor’s degree required in Business, Information Systems, or other related field.
  • 2-3 years of business analysis, project management, or product management experience required.
  • A proven track record of successful product implementation and an understanding of product lifecycle management.
  • Direct experience in ecommerce or online marketing, preferably in product management or web marketing.
  • Results-oriented.  Attention to detail in interpreting stakeholder inputs and translating their needs into an actionable product road-map.
  • Written and verbal communication skills are critical.
  • Experience analyzing and interpreting consumer and customer insights.  
  • Ability to translate qualitative and quantitative data into desirable product features and capabilities.
  • Experience leading or working in cross functional teams formed to produce a web-based business solution.



  • Analytical problem solving skills are critical to success in this role.
  • A collaborative approach and willingness to engage in an environment of active idea sharing.
  • Sharp organizational skills and the ability to multi-task in a fast paced environment.
  • The ability to produce consistent quality under deadline pressure while paying careful attention to detail.
  • Ability to communicate candidly and maintain strong stakeholder relationships.
  • Self-motivation and a strong sense of ownership and accountability.
  • Ability to handle confidential information.

Why Melaleuca

Melaleuca is one of the leading Health and Wellness companies in the world. We manufacture and distribute nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products and distribute them directly to the consumer through a full-service catalog and Internet shopping system. We carefully craft products used every day with the highest standards of safety, health, and wellness in mind.


This revolutionary system is changing the way hundreds of thousands of people shop by eliminating middlemen and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically sensible ingredients, while maintaining reasonable prices.


Great culture—Flexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand dedicated to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first name basis—it feels more like a family than a multi-national corporation.


Excellent compensation—in addition to a competitive wage and bonus incentive program, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus. Right here on-site, we provide childcare, a fitness center, free concierge service, and an employee restaurant!