Job Description
Job Overview:
Your Opportunity as the Digital Packaging Lead
Lead the implementation of QR-enabled packaging solutions ensuring alignment with industry initiatives (e.g. Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.). Partner with ScanBuy as our selected technology provider to deliver scalable, consumer-facing digital experiences and robust data governance. This role will also design and operationalize processes to incorporate QR code requirements into the item commercialization process and manage the configuration and maintenance of our SmartLabel program.
Location: Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
KEY RESPONSIBILITIES
Strategy and Execution
Partner with SBA Leadership Teams to develop and execute the company's overall QR code strategy across product lines
Lead end-to-end implementation of QR solutions across all brands
Align QR strategy with regulatory, sustainability, and other Company goals
Facilitate and document exception processes
Industry & Regulatory Alignment
Monitor and interpret emerging regulations (Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.)
Ensure proactive compliance and readiness
Technology and Production
Architect QR code lifecycle management and analytics
Integrate QR data with Syndigo MDM/PIM for product content
Serve as the SME for design, generation, and issue resolution of static and/or dynamic codes
Establish and execute testing/quality check procedures for initial implementation as well as regular auditing to confirm proper functionality
Serve as the System Administrator for ScanBuy
SmartLabel Program Management
Maintain SmartLabel pages for transparency and compliance.
Govern updates and regulatory-driven changes
Process Development
Embed QR requirements into commercialization milestones
Create SOPs and checklists for cross-functional teams
Analytics
Track QR scan and SmartLabel performance; report KPIs
Translate data into actionable insights for leadership
Cross-Functional Collaboration
Partner with Packaging, Regulatory, Legal, Marketing, and IT
Manage vendor relationship with ScanBuy
Testing & Governance
Develop UAT plans and governance for QR functionality
Training & Change Management
Deliver onboarding and training for internal teams
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What We Are Looking For:
Minimum Requirements:
Bachelor’s degree in IT, Packaging, or related field
3+ years in digital solution implementation, packaging technology, or CPG compliance
Strong knowledge of GS1 standards, QR code technology, and digital packaging trends
Experience with Syndigo MDM/PIM integration and SmartLabel program management
Excellent stakeholder management and vendor coordination skills
Learn more about working at Smucker:
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