Job Description

JOB SUMMARY:

Support the Digital Marketing team in planning, executing and measuring digital marketing initiatives across Midmark business units. The intern contributes to website content updates, campaign and UTM tracking, QR-code creation, search visibility research, competitor research and digital analytics. This role provides hands-on experience with midmark.com, shop.midmark.com, digital marketing platforms and data tools while helping improve campaign execution, reporting and the customer experience.

ESSENTIAL/PRIMARY DUTIES:

• Create and maintain QR codes for campaigns, print materials, events and other marketing needs across all business units.

• Assist with updates to midmark.com pages, including content, calls to action, links, imagery coordination and basic quality-assurance checks.

• Create and manage UTM parameters and campaign-tracking documentation to support consistent measurement across paid, email, social, web and other digital channels.

• Support digital campaign setup and execution by coordinating content, tracking requirements, and email marketing with internal marketing teammates.

• Assist with SEO, generative engine optimization (GEO) and keyword research, including identifying content opportunities and organizing findings for the marketing team.

• Conduct high-level competitor and market research on digital experiences, search visibility, content, campaigns and conversion approaches; summarize key findings and recommendations.

• Pull, clean, organize and maintain data sets from digital analytics and marketing platforms, including Google Analytics, marketing automation tools and Microsoft Excel.

• Assist with ad hoc reports, charts and presentation materials that communicate website, campaign and audience performance.

• Help with website testing and troubleshooting by documenting issues, validating page updates and helping improve the site experience.

• Learn and apply new digital marketing trends, analytics and reporting tools to support team priorities and special projects.

SECONDARY DUTIES:

• Support coordination of marketing meetings, project updates and follow-up documentation as needed.

• Assist with presentation materials, research summaries and other marketing team projects.

• Perform other related duties and special projects as assigned.

EDUCATION and/or EXPERIENCE:

Currently pursuing a Bachelor’s degree in Marketing, Communication/Digital Design, Finance, or a related field.

COMPETENCY and/or SKILL: 

• Quickly develops and applies knowledge of processes and procedures.

• Communicates clearly and effectively and builds positive working relationships.

• Demonstrates proficiency with Microsoft Excel, Word, PowerPoint, and internet-based tools.

• Demonstrates strong attention to detail, accuracy, and accountability.

• Works independently, uses logical reasoning, and effectively resolves day-to-day issues.

• Demonstrates a strong work ethic, prioritizes effectively, and consistently meets deadlines.

• Demonstrates reliability and dependability while maintaining consistent attendance.

SUPERVISORY RESPONSIBILITIES: 

• None