Job Description:
Job Summary:
Supports creative concepting and execution that brings brand strategy to life across digital channels for RYOBI. The Digital Designer contributes to engaging, user-centered experiences across web, mobile, email, and social platforms while maintaining strong brand consistency and visual quality.
Primary Responsibilities:
- Create visually engaging and on-brand digital assets across web, mobile, email, and social platforms.
- Execute design concepts aligned with creative direction and brand guidelines.
- Apply a working understanding of UI/UX principles to create intuitive and user-friendly designs.
- Collaborate with digital designers, project managers, print designers, marketing, UX, and development teams to support and execute digital experiences and campaigns.
- Use Figma and Adobe Creative Suite (Illustrator, Photoshop, etc.) to design, revise, and prepare assets for production.
- Incorporate feedback through revisions and participate in team reviews.
- Build, format, and QA marketing emails within an email marketing platform, ensuring accuracy, responsiveness, and alignment with brand and campaign goals.
- Stay current on digital trends, tools, and best practices.
Culture:
Model and support TTI’s cultural values: People First, Total Ownership, Candid Communication, Innovation Leaders, and a One Team Mentality.
Must work as a team player to build trust and foster a positive working environment with the creative team. Demonstrate a positive attitude, strong problem-solving skills, attention to detail, and the ability to prioritize and perform in a fast-paced environment.
Process:
Develop an understanding of team processes, RYOBI brand standards, and product lines. Maintain strong file organization and follow established workflows to ensure efficient and accurate project execution.
Requirements:
- 4-year college degree required; Design or related field preferred.
- Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, and other relevant tools).
- Understanding of UI/UX principles and digital design best practices.
- Ability to collaborate effectively with cross-functional teams (digital, print, marketing, development).
- Strong attention to detail, organization, and file management skills.
- Effective communication skills and a proactive, self-motivated mindset.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications (Nice to Have):
- Exposure to prototyping or UX workflows.
- Familiarity with AI-powered design tools and a willingness to explore emerging technologies.