Job Description
Job Overview:
Company: Rio Grande Co.
Position Title: Counter Sales
Department: Comm Res Product Division
Reports To: Operations Manager
FLSA Status: Hourly
Location: Osage
Position Summary
The Counter Sales Representative – Comm Res Product Division is a key member of our Sales Team, responsible for supporting contractors, builders, and homeowners by providing expert guidance on product selection, pricing, and order coordination. This position collaborates closely with Inside and Outside Sales teams and Yard Operations to deliver seamless, professional customer experience from initial inquiry through final delivery.
About Rio Grande Co.
Founded in 1893, Rio Grande Co. has proudly served the Denver and Rocky Mountain region for over 132 years. What began as a fuel and feed business has grown into a trusted distributor, fabricator, and building materials resource supporting construction projects across Colorado.
As a multi-generational, family-led company, members of the Peterson family – Erik, Elmer, Donald, and Bruce – have guided our growth and long-standing contribution to Colorado’s construction industry.
At Rio Grande Co., we build more than structures — we build teams, careers, and futures. What sets us apart:
- A family-founded culture that prioritizes people and relationships
- A workplace grounded in safety, respect, and accountability
- Transparent leadership and clear expectations
- Investment in employee development and training
- A commitment to doing the right thing for our employees, customers and communities
Key Responsibilities
- Assist walk-in customers, phone callers, and email inquiries with product information, pricing, availability, and application.
- Develop and maintain an in-depth knowledge of product lines, including masonry, stone, stucco, rebar, and other building materials.
- Maintain showroom displays, samples, and marketing materials in a clean, organized, and up-to-date manner.
- Build long-term customer relationships through reliable communication and exceptional follow-through.
- All other duties assigned.
Qualifications
- Minimum of 2 years’ experience in sales or customer service, preferably in the building materials or construction industry.
- Strong knowledge of masonry, stone, stucco, rebar, and other building materials is highly preferred.
- Bilingual skills (English/Spanish) are strongly preferred.
- Excellent communication, organizational, and problem-solving skills.
- Proficiency with computers and basic sales software; experience with ERP systems a plus.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Professional demeanor, positive attitude, and strong team orientation.
Physical & Environmental Requirements
Work Environment
- Constant work performed in a climate-controlled environment
Physical Demands
- Ability to occasionally lift and move product samples weighing up to 40 pounds.
- Ability to stand and walk for extended periods when assisting customers in the showroom or yard environment.
- Visual acuity to review samples, displays, and perform related tasks.
Rio Grande Co. offers a competitive benefits package, including:
- 401(k) Plan
- Discretionary Employer Matching & Profit Sharing
- Paid Sick, Vacation, Jury Duty, and Bereavement
- Multiple medical plan options
- Dental and vision insurance
- Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
- Company-paid and voluntary life insurance
- Short-term and long-term disability coverage
- Accident and supplemental insurance
- Paid training and career development
- Employee Assistance Program (EAP)
- Other value-added employee benefits
Additional compensation may include performance-based bonuses or incentives, depending on role-specific goals and company performance.
Equal Opportunity Employer Statement
Rio Grande Co. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, color, religion, national origin, gender, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law, in accordance with Colorado Department of Labor regulations.
Application Information
This position will remain open until a sufficient pool of qualified applicants has been identified. Interested candidates are strongly encouraged to apply early.
