Job Description

Location: Company headquarters is located in Hamilton, Ohio. 

Purpose of the role

The Business Development Representative (BDR) creates new sales opportunities for SencorpWhite. This is a role for a go-getter. The BDR spends most of the day on outbound prospecting into target accounts and industry verticals, and is also the first point of contact for inbound leads. The role qualifies interest in White Intelligent Storage carousels, Compact Lift vertical lift modules and MILO inventory software, then hands qualified opportunities to the right Account Manager or Executive Account Manager. The BDR does not carry an orders quota. Success is measured by qualified meetings and the pipeline they create. BDRs are based at the Hamilton, Ohio headquarters for their first year to learn the equipment hands-on. After one year, they can relocate anywhere in the continental United States.

Key responsibilities

• Responds to web, phone, trade show and campaign leads within the company’s response-time standard.
• Qualifies leads by confirming the application, timeline, decision makers and budget.
• Assigns qualified leads to the right sales representative by territory or industry vertical, with clear notes for a clean handoff.
• Builds target account and contact lists by industry vertical and territory using research tools.
• Hosts prospects and customers at the Hamilton Demo Center, giving facility tours and hands-on product demonstrations that help move opportunities forward.
• Runs outbound prospecting by phone, email and LinkedIn to create new opportunities.
• Follows up with leads that are not ready to buy and keeps them in the right marketing nurture campaign.
• Keeps lead, contact and company records complete and accurate in HubSpot and Salesforce.
• Tracks lead status and follows up with sales representatives so no lead goes unanswered.
• Works with marketing on campaigns, email sequences and messaging, and shares what is and is not working with prospects.
• Supports trade shows before, during and after the event, including booking meetings and following up on booth leads.
• Reports weekly on activity, qualified meetings and pipeline created.
• Meets established activity and qualified-meeting goals.
• Performs other duties assigned by the supervisor.

Qualification requirements

• Bachelor’s degree or equivalent experience preferred.
• 1 to 2 years of experience in business development, inside sales, lead qualification or a customer-facing role. Experience with industrial or technical products is a plus.
• Comfortable making a high volume of outbound calls and starting conversations with people at all levels.
• Excellent listening, oral and written communication skills.
• Organized and persistent, with consistent follow-up habits.
• Self-driven and results oriented, with a “can-do” attitude.
• Able to learn technical products and explain them in plain language.
• Experience with a CRM is a plus. HubSpot, Salesforce and ZoomInfo experience is preferred.
• Proficient in Microsoft Outlook, Word, Excel and PowerPoint.
• Able to work on-site in Hamilton, Ohio for the first year. Occasional travel to trade shows and customer sites, up to 10% of the time.

Core competencies

• Safety: Observes and enforces safety procedures; reports potentially unsafe conditions; uses equipment and materials properly.
• Quality: Strives to eliminate errors; accurate work is a priority; seeks opportunities to improve.
• Ethics: Treats people with respect; works with integrity; upholds organizational values.
• Initiative: Seeks increased responsibilities; asks for and offers help when needed.
• Results driven: Works toward achieving goals; articulates the steps for achievement.
• Productivity: Manages workload, works efficiently, meets goals and objectives.

Physical requirements

Manual dexterity sufficient to use a computer keyboard and phone for extended periods. Visual acuity to work with a computer and written instructions. Able to stand and walk for extended periods at trade shows. Occasional requirement to lift up to 40 lbs. Routine office and manufacturing environment.

This job description indicates the general nature and level of work performed by employees in this classification. It is not a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

SencorpWhite is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.