Job Description

Job Description

We Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Purpose:
The Area Manager, New Business Development is responsible for driving company growth by identifying, pursuing, and securing new customer accounts within an assigned geographic territory. This role focuses exclusively on new business "hunting"—prospecting, outreach, needs assessment, and onboarding of new customers—before transitioning accounts to Account Managers for ongoing growth and retention. The Area Manager builds strong marketplace relationships, executes strategic prospecting plans, and ensures new customer activation meets defined performance and profitability standards.

Major Functional Responsibilities:

• Identify, target, and pursue new business opportunities within the assigned territory.
• Conduct prospecting activities including outbound calls, in‑person visits, networking, and participation in industry events.
• Perform needs assessments and design solutions that align with company products, programs, and capabilities.
• Lead new customer onboarding, working cross‑functionally to ensure smooth setup, initial orders, and service alignment.
• Transition newly activated accounts to Account Managers following established handoff protocols.
• Track and report pipeline activity, conversion rates, and new business revenue contributions.
• Collaborate with Sales Leadership to refine territory strategy, growth targets, and prospect prioritization.
• Maintain current knowledge of company offerings, market dynamics, pricing models, and competitive landscape.
• Ensure compliance with company policies, pricing structures, credit requirements, and operational capabilities.
• Function as a team member within the department and organization, performing any duty assigned to best serve the company.
• Performs other duties as assigned
• Complies with all policies and standards

EEO Statement

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.

Required Qualifications

Required Education:
Bachelor's Degree - Business, Sales, Marketing

Work Experience:
3 - 5 Years Outside Sales, Business Development, or Related Field

Preferred Qualifications

Preferred Experience: Distribution/Foodservice

Company Description

Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.