Job Description

Conair LLC is one of the largest, most successful, and well-recognized consumer products companies in the world. Over the past 60+ years, Conair has evolved into a global organization, offering personal care products, kitchen appliances, cookware, and professional beauty tools under more than 25 brand names in over 120 countries, with revenues exceeding $2.5 billion.

Join the team leading BaBylissPRO's expansion into consumer beauty — built on a professional heritage that has made it a trusted name among barbers and stylists worldwide. As Conair's premium brand, BaBylissPRO is redefining grooming and beauty tools through innovation, design, and superior performance, evolving from a symbol of excellence for professionals into an increasingly sought-after brand for consumers.

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community.

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you're passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it.

Step into the world of premium and professional hair styling with BaBylissPRO Styling Tools. Our tools empower professionals and consumers to create bold, beautiful transformations every day. As a Brand Manager on this high-impact team, you'll play a key role in shaping the strategy, voice, and presence of a brand that inspires creativity and confidence. . The Brand Manager, PRO Styling Tools is responsible for protecting and elevating brand equity while building commercial programs that recruit new consumers, deepen engagement with existing ones, and convert demand into market share. This role sits at the intersection of strategy and execution, translating consumer insight and brand vision into sharp creative briefs, integrated go-to-market plans, retailer presentations and sales tools while championing consistency across every consumer touchpoint. The ideal candidate balances strategic rigor with hands-on execution to bring campaigns to life on time and in full.

Brand Strategy & Planning

• Support the development and execution of the annual brand plan, ensuring alignment with key initiatives that drive revenue/profit targets.
• Act as a key contributor to category planning by analyzing the 6 P's, mining insights, and supporting the development of differentiated brand strategies to achieve company objectives.
• Serve as guardian of PRO Styling Tools brand identity ensuring tone, visual system, and messaging remain consistent and distinctive as the brand scales across channels and touchpoints.

Consumer & Marketing Messaging

• Embody a consumer-first mentality to assist in the development of relevant messaging and assets that deliver clear understanding and strong perceived value of the products and brand.
• Support the development of consumer and professional-centric messaging and marketing activations that build brand relevance, affinity and awareness.

PR & Brand Partnerships

• Lead Public Relations strategy for BaBylissPRO US, shaping how the brand shows up in media and press.
• Guide brand partnership strategy from selection and fit to activation and deliverables, collaborating with the Director of Social Media to invite a social and cultural lens to impact.

Go-to-Market Execution

• Collaborate with cross-functional teams to support go-to-market execution including PR, social media, digital, education and in-store events and promotions,
• Manage timelines and day-to-day coordination with creative agencies to ensure on-time asset delivery.
• Support development and implementation of best practices and processes across all touchpoints.

Sales Enablement & Performance Analysis

• Conduct post evaluation and analysis of activities against KPIs, recommending improvements and evolutions of future brand activity.
• Assist in communicating the value proposition of PRO Styling Tools to the sales team; partner with customer marketing to develop sales tools that build consumer trust, convey unique value proposition, and drive conversion.

Budget & Team Leadership

• Own the brand's marketing budget, including monthly planning, tracking, and reconciliation; ensure accurate reporting, strategic allocation of spend, and alignment with financial guidelines.
• Contribute to a collaborative, growth-focused team culture through peer support and continuous learning.
• Manage and develop Assistant/Associate Brand Manager, providing mentorship and leading by example.

• Bachelor's degree in marketing / business; MBA a plus.
• Experience: 5-8 years in marketing, preferably in Consumer-Packaged Goods or Beauty; DTC and B2C experience a plus.
• Demonstrated ability to simplify complex issues to drive clarity, alignment, and action.
• Strong analytical and critical thinking skills with the ability to translate data into clear, actionable insights.
• Strong written and verbal communication skills; comfortable presenting to internal key stakeholders and customers.
• Self-starter with a strong sense of ownership and accountability; proactive in identifying opportunities.
• Familiarity with brand positioning, messaging development, and marketing plan execution.
• Experience working with creative teams or agencies to develop consumer-facing assets.
• Prior experience leading people a plus.
• Experience analyzing data from digital tools (Google Analytics, SEO, SEM, social media).
• Strong knowledge of digital and social media landscape and channels.
• Ability to pull and interpret data, translate it into actionable strategies. Familiarity and experience using Circana and Stackline.
• Strong interest in market trends, competitive landscape, and consumer behavior.
• Passion for brand building, consumer insights, and the evolving personal care and beauty space.
• Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently.
• Demonstrated ability to manage multiple priorities and thrive in a fast-paced environment.

Work Environment

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• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

What We Offer

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• Comprehensive Medical, Dental, and Vision plans
• Generous Paid Time Off programs
• Life and Disability Insurance
• FSA, HSA, and Dependent Care FSA programs
• Paid Parental Leave
• 401(k) with Company Match
• Employee Assistance Program (EAP) and Wellness Programs
• Paid Volunteer Time Off
• Complimentary breakfast and lunch in the Stamford office

At Conair, we inspire our customers through innovative, high-quality products and iconic brands

that make everyday life better.

Passionate about this opportunity but do not meet every qualification? We still encourage you to apply. We would love to learn more about your experience and how you could contribute to the future of Conair.