Brand Manager - Innovation & Private Label

Frontier Natural Products Co-Op

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Boulder, CO

Job Description

As posted by the hiring company

Job Overview:


**When applying with Frontier Coop, it is not necessary to enter work history on application form if resume is uploaded.


Do you have a passion for Marketing and want to start in a position that provide you with growth & development opportunities?


Do you want to work for a company that encourages an entrepreneurial spirit and supports your passion for sustainability and natural products?


If so, then Frontier Co-op is for you. Since 1976, Frontier Co-op has been showing the world that Doing Good, Works.


We are currently seeking a Brand Manager to join our team in Norway, Iowa, located just 12 minutes south of Cedar Rapids, Iowa. Now more than 40,000 member-owners strong, we’re dedicated to sourcing and packaging the highest quality spices, herbs and botanical products through our Frontier Co-op, Simply Organic® and Aura Cacia® brands. We’re driven by a simple purpose: to do good by our people and planet. And to create a stronger company built on a commitment to quality and sustainability.


This role’s key responsibility will be initiating and leading cross-functional teams in the execution of private label and innovation projects. They will participate in developing ideas, concepts and consumer research to validate concepts. Will work with other departments to understand cost inputs while evaluating pricing variables to provide recommendations for business proposals and new product business cases.



  • Participates in development of strategic direction and annual plans for Private Label business.
  • Participates in building a marketing plan and ensures sales, gross margin, and contribution targets are achieved.
  • Understands target consumers, customers, competitive and product category environments and utilizes that insight to initiate recommendations in pricing and new business/new product opportunities.
  • Helps to build out product roadmaps for multiple brands, identifies high-potential opportunity spaces and product success criteria.
  • Works directly with Sales team and individual retailers to respond quickly to requested proposals.
  • Analyzes sales and profitability by customer and product line. Works with Sales teams and individual retailers to provide sales forecasts to planning department.
  • Leads business case development through approval to move projects forward.
  • Develops strong cross-functional relationships, particulary with product and package development, purchasing, operations, finance, sales and brand marketing teams
  • Operates sustainably and strives to reduce waste, recycle products whenever possible, and re-use resources when practical.
  • Works safely at all times, follows safety policies and participates in trainings.
  • Reports injuries and near misses promptly; proposes corrective action.
  • Other duties as assigned.




Takes responsibility for safety within department and actively assesses hazards in their department and finds solutions to those hazards.Reinforces a safety culture: leads by example, reminds employees to work safely, praises good behavior and safe practices, encourages suggestions, communicates consequences for unsafe acts, holds employees accountable, disciplines employees when warranted.




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




Bachelor's degree (B.A.) in marketing, communications, sales, advertising, business administration, or related field; and 4 to 5 years related experience; or equivalent combination of education and experience.




Ability to read, analyze, and interpret such items as highly detailed professional, scientific, and technical journals, and legal documents. Ability to respond effectively to the most sensitive inquiries or complaints from both inside and outside the company. Ability to write speeches, articles, or memo using original or innovative techniques or style. Ability to make effective and persuasive presentations on controversial or complex topics to such groups as top management, boards of directors, or the general public.




Ability to comprehend the most complex financial principles. Ability to use a computer to create highly customized spreadsheets, charts and reports, presentations, and interpret data. Ability to analyze balance sheets, profit and loss statements and apply information to make long-term, strategic decisions.



  • Excellent communication, organizational, problem solving, analytical and creative skills.
  • Detail and results oriented.
  • Ability to lead cross-functional teams.
  • Ability to manage multiple projects.




The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to sit; use hands and/or fingers to type, handle, or feel; and talk or hear.  The employee frequently is required to view a computer monitor or video display.  The employee is occasionally required to stand and walk.




The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


The noise level in the work environment is usually moderate.