Job Description
Job Overview:
Working in a global matrix organization, the Brand Manager is responsible for developing, executing, and stewarding Nokian Tyres’ brand strategy across North America. This role ensures consistent brand positioning, messaging, and visual identity across all consumer touchpoints while supporting business objectives, product launches, and long-term brand equity growth.
The Brand Manager collaborates closely with regional and global marketing teams, product management, agencies, and cross‑functional stakeholders to bring integrated brand campaigns to market. He/She will analyze market trends, consumer insights, and brand performance metrics to inform strategy, optimize campaigns, and strengthen Nokian Tyres’ differentiation in the marketplace.
Responsibilities
- Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global brand direction while addressing regional market needs.
- Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.
- Serve as brand steward, ensuring consistency in messaging, tone, and visual identity across all marketing materials and consumer touchpoints.
- Partner with Product and Sales teams to support new product launches, seasonal campaigns, and key commercial initiatives.
- Manage external agencies and vendors, including briefing, feedback, timelines, and budget oversight.
- Analyze brand health metrics, campaign performance, and consumer insights to guide optimization and strategic decision‑making.
- Partner with global team to build content strategy according to brand guidelines and NA market needs across social, retail, and experiential channels.
- Utilize Nokian Tyres partners across retail, sports, ecomm and beyond to build campaigns that build awareness and drive sales.
- Collaborate with global marketing teams to share best practices, insights, and campaign learnings.
- Lead a team of two direct reports, fostering teamwork and growth.
- Uphold Nokian Tyres’ mission and values and demonstrate supporting behaviors in day‑to‑day actions.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA a plus.
- 6+ years of progressive experience in brand management, marketing strategy, or consumer marketing roles.
- Proven experience developing and executing integrated brand campaigns.
- Strong strategic thinking combined with hands‑on execution capabilities.
- Excellent communication, presentation, and stakeholder management skills.
- Experience working with agencies and managing marketing budgets.
- Sponsorship management, collaborating with internal and external stakeholders.
- Strong analytical skills with the ability to translate data into actionable insights.
- Familiarity with SEO/GEO content creation best practices.
- Proficient with MS‑Office application suite, including Co-Pilot (or other AI software)
- Ability to travel up to 15%.
- Must be legally authorized to work in the United States or Canada. This position will not offer relocation or visa sponsorship.
Compensation and Benefits
- Competitive base salary
- Relocation assistance
- Medical, dental, and vision insurance day one
- 401(k) eligible after one month
- 401(k) matching 100% on first 6%
- Short-term incentive plan
- Paid time off
- Employee assistance program
- Employee discounts
- Life insurance
- Disability insurance
- Paid parental leave
- Tuition reimbursement
- Onsite fitness facility
- Wellness benefits
Nokian Tyres is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
