Job Description
Job Overview:
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.
We are seeking a highly analytical and detail-oriented individual to join our team as an Associate Manager, Media Analytics. As an Associate Manager, you will play a crucial role in driving data-driven decision-making processes by analyzing media performance, managing marketing's data intake process, and providing actionable insights. You will work closely with cross-functional, internal and external, teams to optimize our marketing efforts, identify trends, and drive strategic initiatives to enhance overall marketing effectiveness. The ideal candidate has a strong background in media analytics, a passion for data, and exceptional problem-solving skills.
Responsibilities:
Analyze media performance data across various channels, such as digital, TV, radio, social and other channels to identify key insights and trends.
Develop and maintain media reporting dashboards, ensuring accuracy, reliability, and relevance of data presented.
Conduct in-depth analysis of media data, including audience segmentation, reach, and frequency.
Provide actionable insights and recommendations to internal stakeholders regarding media strategies, creative messaging, audience targeting, and budget allocation.
Identify opportunities for media optimization and efficiency improvement based on data analysis and industry best practices.
Collaborate with agencies and marketing teams to integrate media performance with overall marketing data and metrics.
Stay up-to-date with industry trends and advancements in media analytics tools, methodologies, and measurement techniques.
Communicate complex analytical findings in a clear and concise manner to both technical and non-technical stakeholders.
Aggregate our media data in our internal systems for analysis and historical records
Qualifications:
Bachelor’s degree in Marketing, Business, Mathematics or other related fields, or equivalent experience.
5+ years of experience in media analytics, digital marketing analytics, or a related field.
Strong proficiency in data analysis tools such as Excel and visualization tools. SQL is a plus.
Experience with media analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, Datorama, AWS Athena).
Experience with Amazon Marketing Cloud, Facebook Advanced Analytics and/or Google Data Hub is a plus.
Knowledge of digital marketing platforms and extracting data from them.
Experience is some capacity with Media Mix Models
Excellent problem-solving skills with the ability to translate complex data into actionable insights.
Strong attention to detail and ability to work with large datasets.
Exceptional verbal and written communication skills, including the ability to present complex ideas in a clear and concise manner..
Prior experience in the advertising, marketing, or media industry is a plus.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…
Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans’ Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
