Associate Director, US Access Marketing, CAR T Franchise

Bristol-Myers Squibb Company

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Summit East, NJ

Job Description

As posted by the hiring company

Job Overview:

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.


The Associate Director of US Access Marketing – CAR T Franchise is responsible for the development and tactical execution of U.S. Franchise Access Marketing initiatives to support patient, payer, and provider access objectives across the BMS CAR T portfolio. This individual will work collaboratively with the CAR T Access Marketing team, and other Value and Access Functions, such as Market Access Field Teams, HEOR, Pricing and Contracting, Trade and Distribution, and Patient Support Services, as well as the Cell Therapy Franchise Strategy and Customer and Market Insights teams.


  • Support development of US market access strategies in alignment with the broader cell therapy franchise strategy, with specific focus on building a franchise level payer and organized customer strategy

  • Lead development and implementation of CAR T franchise tactical plan and manage franchise level access initiatives across U.S. Market Access customers.

  • Monitor and assess CAR T reimbursement trends through policy updates and ongoing analysis of claims data; understand and communicate implications for overall economics of CAR T treatment centers

  • Support ongoing strategic development and lead tactical execution for the CAR T Market Access Manager (CMAM) team in line with franchise access strategy (inclusive of policy updates, reimbursement, coding, and billing resources, and other portfolio wide tactics)

  • Prioritize, identify, and implement Access Marketing plan adjustments when necessary to respond to the dynamic Market Access marketplace and ensure alignment with Brand/ Market Access leadership.

  • Manage and optimize CAR T Franchise Access Marketing promotional budget to ensure proper execution and alignment with franchise access strategy and tactical plan.

  • Lead training efforts, in collaboration with Market Access Strategic Planning & Operations and Training teams, to deploy new CAR T franchise resources; support development of objectives, agenda, and workshop execution of franchise access initiatives at POA and launch meetings

  • Partner with cross-functional teams to identify, develop, and support market research plans and individual research projects to generate market access insights in line with franchise access strategy


  • BA/BS Required, MBA preferred.

  • At least 5 – 7 years’ pharmaceutical industry or related consulting experience in marketing and US market access, preferably with at least 2-3 years of Hematology/Oncology experience

  • Strong knowledge of payers, organized customers, and patient access

  • Experience in Medicare inpatient and outpatient reimbursement strongly preferred

  • Proven track record of strong interpersonal and communication skills and the ability to execute within a matrix organization effectively and efficiently

  • Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.

  • Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments

  • Demonstrated ability to prioritize, manage, and partner with agency of record on day-to-day tactical development and execution

  • Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize

  • Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other BMS Departments

  • Strong familiarity with US market access trends and challenges and in-depth knowledge of inpatient and outpatient reimbursement preferred.

  • Occasional travel will include Launch Meetings, POAs, customer visits, etc.

Competencies Required:

  • Displays excellent business acumen, with awareness of the key issues or topics within complex situations.

  • Is comfortable working in a rapidly evolving scientific and competitive landscape with a high degree of ambiguity.

  • Has strong influencing/negotiation skills and the ability to work at peer-level with experienced clinical, regulatory and commercial experts

  • Has excellent written, verbal and interpersonal communication skills, with the ability to communicate complex or technical content in a convincing way to non-technical audiences.

  • Is a flexible team member with a positive attitude and an ability to work collaboratively with other departments and functions.

  • Adept at navigating international, multi-lingual, and cross-functional organizational matrices within a diverse and cross-cultural work environment.

  • Is experienced in prioritizing and managing multiple projects simultaneously and delivering results in a timely manner.


Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.