Associate Director, Omnichannel Analytics - Diabetes and Integrated Care

Principia Biopharma, Inc.

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Bridgewater, NJ

Job Description

As posted by the hiring company

Job Overview:

Who You Are:

You have an analytical mindset and intellectual curiosity. You have deep expertise in the realm of digital/multichannel/omnichannel marketing paired with hands on analytics skills. You are a great communicator, work well on a cross functional team, and can influence a broad set of stakeholders.

The Team:

The Associate Director of Omnichannel Analytics is part of a broader Strategic Analytics team providing end to end partnership to brand teams and other key stakeholders. The team is focused on driving brand performance through robust data driven insights.

Job Highlights:

  • Serve as active member of agile omnichannel marketing campaign teams, providing analytics thought leadership and influencing campaign design.

  • Develop and execute short and long-term measurement plans for proposed campaigns tactics; partnering with broader analytics team as needed.

  • Lead the development of campaign KPIs, reporting and tracking.

  • Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact.

  • Inform decisions on how to best leverage internal "next best action" AI/ML capabilities to optimize campaign execution and impact.

  • Drive Integration of omnichannel dynamics with broader analytics activities to help paint full picture of marketing execution and customer engagement.

  • Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans

Job Requirements:

  • MBA or MS in applied quantitative field

  • Hands on digital marketing analytics experience within pharmaceutical industry (agency or manufacturer).

  • Deep knowledge of channel level data used in HCP and DTC marketing within pharmaceutical industry

  • Experience working in Agile environment is a plus.

  • High EQ

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.
Fully vaccinated, according to the CDC, an individual is considered to be “fully vaccinated” fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.