Associate Director, Global Oncology Market Research

Principia Biopharma, Inc.

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Cambridge, MA

Job Description

As posted by the hiring company

Job Overview:

The Global Market Research Associate Director, will be a member of the Market Research team for Global oncology and will deliver market and customer insights, based on primary & secondary market research, as well as provide analytics expertise to contribute to business decisions. The Global Market Research AD will be a key partner to the brand team, will help drive decision making through comprehensive market insights from pre-launch and throughout the brand life cycle. This will be a great opportunity to grow and contribute to an expanding Oncology franchise. Key contributions include:

  • Identify potential sources of growth through decision making process, patient flow & journey analyses, and market overview & performance.

  • Develop HCP and patient segmentations and personas to support customer prioritization and targeted messaging.

  • Generate & champion 360°actionable insights to drive targeted customer behavior changes for patients and HCPs, and as needed potentially payers.

  • Co-creation, pre-testing & testing, enhance positioning statement, branded/unbranded communication materials or services per targeted persona.

  • Monitor brand performance and customer experience & engagement.

  • Coordinating and collaborating with local affiliates on marketing research and insights to support the global to local relationship.


  • Manage Budget, channeling resources to the most impactful actions.

  • Work with country affiliates and global franchise to align on key priorities for the market research effort, re-evaluating and adjusting as needed.

  • Master best in class methodologies and provide methodological expertise, recommending the most appropriate methodologies to address business needs.

  • Efficiently manage the end-to-end project execution and process in line with Sanofi. compliance requirements (PV, procurement, Legal, Medical, Transparency, etc.). Involve the appropriate internal and external stakeholders.

  • Synthesize multiple data sources to answer key business strategic and tactical questions and identify insight gaps. Propose effective solutions to address them.

  • Ensure generating actionable insights is the foundation of strategic and tactical business decisions, tailoring the insights to the intended audience.

  • Support annual business planning with situation analysis for market insights to drive brand strategy and tactics.

  • Work collaboratively with the cross functional market insights team including data analytics, competitive intelligence, and forecasting.


  • Bachelor’s degree in Life sciences, Business, or related discipline with 5+ years of relevant pharmaceutical industry experience, including primary market research.

  • Experience in the field of Oncology, ideally with strong knowledge of the Multiple Myeloma, Lung Cancer or Breast Cancer landscape.

  • Previous experience in marketing or in a transversal role involving participation in strategic and operational brand planning.

  • Primary market research vendor management experience.

  • Market research experience on vendor side preferred but not required, responsible for conducting qualitative and quantitative primary research.

  • Self-starter, proactive in nature, actively participates and self-motivated.

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.