Associate Director, Global Market Research, Rare Diseases

Principia Biopharma, Inc.

Location Pin Icon
Cambridge, MA

Job Description

As posted by the hiring company

Job Overview:


The Associate Director, Global Market Research, Rare Diseases will be responsible for leading and supporting the market research needs of the Rare Diseases franchise. This position will report to the Commercial Excellence Lead, Rare Diseases, and provide direct support to the Rare Diseases commercial team.

The purpose of this position is to provide customer insights and thought partnership as a market research lead for designated commercial teams through the execution and integration of market research and other data that will help drive key strategic and tactical decisions. The Associate Director will collaborate with the commercial teams, medical affairs, market access, and other key stakeholders to recommend, design and execute yearly and long-range market research plans. The position will ensure effective communication of actionable market insights to the expanded Rare Diseases team, and smooth coordination of efforts with other support functions.

The role will also involve collaboration with Global Rare Diseases market research teammates on projects and workstreams related to insight generation, planning, process simplification, and professional development.


  • Work with commercial team to align on key priorities for the market research effort, re-evaluating and adjusting as needed. Ensure key strategic and tactical business questions are addressed.

  • Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting, competitive intelligence).

  • Define appropriate methodology for market research projects, consistent with business goals.

  • Review and select recommend appropriate primary and secondary market research agencies consistent with procurement policies.

  • Direct, develop and review all research materials (discussion guides and screeners, surveys etc.) to ensure validity of research. Provide input as necessary to marketing and agencies in development of materials for testing.

  • Manage fielding to ensure proper execution. Attend field research as necessary to ensure quality and smooth execution, and develop direct knowledge of findings.

  • Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings.

  • Develop and refine results presentations to address specific audiences and applications and clearly communicate findings to all relevant stakeholders. Translate findings to actionable recommendations.

  • Provide significant brand planning assistance. Regularly contribute to setting commercial and brand strategy, making actionable recommendations grounded in insights from market research and business data.

  • Manage projects within budgets, schedules and corporate, legal and regulatory requirements, and strictly adhere to relevant policies and SOPs


  • 5+ years of relevant pharmaceutical industry experience, including at least 3 years of primary market research experience. The ideal candidate will have a strong background in pharmaceutical market research client-side roles, but may also bring market research agency or consulting experience.

  • Experience effectively collaborating within a matrix environment and with colleagues across functions, geographies, and cultures.

  • Experience designing and executing research plans across product life cycle, with prior experience working on launch brands.

  • Results-oriented creative thinker who is viewed by clients as a collaborative strategic business partner with an ability to influence leaders 2+ levels above in organization

  • Demonstrates ability to maintain objectivity and willingness to “take a stand.” Upholds high standards of ethical and intellectual integrity.

  • Excellent communication skills with a well-developed ability to communicate efficiently and productively both verbally and in writing.

  • Demonstrated excellence in project management and effectively managing multiple demands from multiple internal customers.

  • Superior analytical skills with proficiency in a broad range of primary marketing research methodologies including qualitative and quantitative design, data analysis and statistics.

  • Strong collaboration and mentoring skills, working with teammates to contribute to a positive and high-performing team culture

  • Relevant market experience in Rare Diseases or comparable specialty markets. Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits)

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.