Associate Digital Marketing Specialist

Sapling Learning, Inc.

Location Pin Icon
Boston, MA

Job Description

As posted by the hiring company

Job Overview:

At Macmillan Learning, the health and safety of our employees and contract staff is a top priority. Accordingly, COVID-19 vaccinations will be required for all staff that will be working in a Macmillan Learning office, or have job duties requiring them to travel for work. If offered the role, the candidate will need to provide proof of vaccination in advance of their start date. Employees can request religious and/or medical exemptions to this requirement by following the process outlined in the offer letter.

Macmillan Learning is currently seeking an Associate Digital Marketing Specialist to join our team! As an Associate Digital Marketing Specialist, you will collaborate with your marketing colleagues to develop campaign tactics and execute campaigns across our print and digital solutions. You’ll support and create content for a variety of channels including email, paid and organic social media, virtual events and webinars, display ads, web, our Macmillan Learning Community, and more. You'll apply strong campaign management skills to translate campaigns into manageable milestones and work collaboratively across teams and functions to deliver effective and efficient campaigns.

The position is eligible for remote employment, it will exclude the following locations: Alaska, Arkansas, Colorado, Hawaii, Mississippi, South Dakota, West Virginia, and Wyoming.

In this role, you’ll work with a variety of marketing technologies and systems including Hybris (content management), Khoros (community), Marketo, Salesforce, Google Analytics, and Asana for campaign management.  We’re a Marketo-leaning team, so as an Associate Digital Marketing Specialist you will help build and QA email programs, event programs, newsletter programs, survey programs, and more in Marketo.                   

 Some of your responsibilities will include:

  • Managing multiple campaigns from planning through execution, including contributing ideas for tactical activities and content
  • Managing day-to-day campaign tasks and deliverables including prioritizing deadlines, maintaining timelines, communicating real-time status updates to teams, and monitoring performance
  • Building, QAing, and maintaining email, event, acquisition, engagement, other programs in Marketo
  • Creating content for social media, paid ads, email, newsletters, community, and other channels
  • Supporting our e-commerce initiatives including contributing to direct-to-student campaigns across channels. This will include managing our student blog, sourcing student writers, developing student content, maintaining a content calendar, and growing our student community.
  • Maintaining marketing content on our community, websites, and landing pages

What Skills & Experience You’ll Need

  • 2+ years experience in digital marketing with proven campaign or project management experience
  • At least 1+ year experience hands-on experience using Marketo or a comparable email/automation platform
  • Comfortable leading campaign tactical planning conversations; able to synthesize ideas from across the team and contribute new ideas for tactics and content as well
  • Strong campaign or project management skills with the ability to multitask, prioritize, and meet milestones
  • Strong attention to detail and the willingness to learn complex business rules and logic as it relates to our web properties
  • Ability to provide key metrics and insights to report on campaign performance
  • Interest in content creation with experience writing copy and developing assets and collateral for marketing channels
  • Strong written and verbal communication skills including the ability to communicate effectively across teams and functions
  • Passion for learning new technologies and leveraging new channels to reach an audience and create a positive user experience
  • In-depth knowledge and understanding of social media platforms, their respective audiences, and how each platform can be deployed in different scenarios
  • Proficient in Google for Work (Slides, Sheets, Docs, Drive)
  • Basic HTML knowledge

If you have experience with Salesforce, Google Analytics, or content management systems, that’s a plus!

Educational Background Required:

BA in English, Communications, Marketing, Business or other related fields or equivalent work experience.


Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

  • Competitive pay and bonus plan
  • Generous Health Benefits (Medical, Dental, Vision)
  • Contributions to your 401k retirement account through Fidelity (US) 
  • Generous paid time off, sick time, discretionary days. and paid holidays (Cesar Chavez Day, Juneteenth, Indigenous People's Day, and more!)
  • Employee Assistance Program, Education Assistance Program
  • 100% employer-paid life and AD&D insurance
  • And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community.  Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.  

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance.  Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.