Associate CMI Manager, NA Personal Care Design for Retail

Unilever

Englewood Cliffs, NJ

LOCATION

Job Description

As posted by the hiring company

Job Overview:

Background & Purpose of the Job

The Unilever Personal Care category is on a journey as we look to accelerate our Skin Cleansing and Deodorants businesses in the US and drive competitive and sustainable growth for the company. Our role as the Design for Retail team is to help re-engineer the PC Portfolio in North America with disruptive innovation and communication that makes it personal with our key retail partners to drive high growth.

It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. At the same time, we are putting much more emphasis on cultivating stronger relationships with our key retail partners, such as Target and Walmart, and we aim to deliver best-in-class insights and design product innovations that will grow the category and meet the needs of their unique shoppers.

At Unilever, we have developed capabilities that blend consumer and shopper data from multiple sources and are instrumental in shaping our strategic priorities, product development, and precision marketing. We are looking for someone who is a strategic thinker, is passionate about putting the consumer first, and who can turn data into meaningful insights that will help shape business decisions. Someone who can spot opportunities, understand what will really address shopper pain points and help bring those ideas to life through a variety of sources.

Who You Are & What You’ll Do

The Design for Retail Associate CMI Manager will be part of the North America Personal Care Consumer Market Insights team and will be responsible for analyzing a wide range of data to help inform marketing, brand, and business strategies for our key categories, with a special emphasis on our retailers. They will translate internal briefs into analytical projects. They will be comfortable using a wide range of analytical tools and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. They will have expertise in both traditional and new market research methods. The individual will be responsible for providing quantitative and qualitative analysis and insight, whilst working alongside brand teams, specialist analysts, and the CMI Manager.

Primary Responsibilities

Partner with stakeholders to align all research projects to the strategic priorities of the NA Personal Care team and communicate back key findings
Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions,’ working through potential hypotheses and storyboarding the output)
Conduct analyses using in-house analytics tools, and be comfortable analyzing a range of social and business data as well as traditional business data (e.g. IRI, Numerator, Kantar)
Provide qualitative and quantitative analysis and insight to inform category strategy, design-for-retail innovation strategies, digital marketing content and strategy, active campaigns/communications and new product development
Conduct ad-hoc research to support the development of design-for-retail innovations

Synthesize data and analysis into impactful, action-orientated analyses for internal stakeholders and communicate key findings and insight to senior stakeholders and peers
Build and maintain dashboards for internal customers using internal visualization tools (Power BI)

What You’ll Need To Succeed

Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, or similar field preferred.
Demonstrated high performance, 3+ years of experience in an analytical role and providing insights and recommendations based on analysis.

Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc.
Passion around personal care trends and landscape
Excellent communication skills, both verbal and written, including storytelling in a corporate context, and crafting clear, compelling messages
Experience with understanding business questions and writing appropriate briefs
Experience with using analytical tools, data modelling and/or query building experience

Experience with search & web analytics tools
Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach

What We Can Offer You

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.