Associate Brand Manager - Innovation

Principia Biopharma, Inc.

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Bridgewater, NJ

Job Description

As posted by the hiring company

Job Overview:


Are you passionate about building brands and growing businesses, while helping millions of people lead healthier lives? If so, then join the Pain & Sleep brand team, and work on an exciting innovation agenda for such iconic brands as Icy Hot, Aspercreme, and Unisom. Built on a strong heritage, these brands are undergoing an inspiring transformation to better serve pain and sleep sufferers. Innovation is a critical pillar of this brand reinvention, and is expected to be a significant driver of growth in the future.


Ideation & Concept Development

  • Refresh innovation pipeline through concept development and consumer validation

  • Closely track consumer trends to identify white space opportunities and innovation/ renovation concepts

New Product Development

  • Drive concepts through new product development process all the way to launch, including project management, risk mitigation, and stakeholder management

  • Lead cross-functional teams to bring concepts to market

  • Manage all key commercial deliverables for innovation launch, including claims, pack design, P&L, and retailer sell story

  • Provide key input to launch activation plans

Business Planning & Strategy

  • Drive long-term strategy for the Pain and Sleep businesses grounded in consumer insight

  • Position innovation as a critical growth driver in the annual brand planning process

  • Coordinate with the global organization to ensure strategic alignment with local US needs



  • Ability to lead through influence (across multiple functions, stakeholder groups, organizational levels, and geographies)

  • Strong interpersonal skills

  • Effectively lead cross-functional teams

  • Strong consumer and customer orientation

  • Strategic thinking, with ability to translate data and insights into actions and plans for the brand

  • Strong project management/ organization skills

  • Ability to multi-task and prioritize

  • Strong analytical skills, with ability to make data-driven recommendations/ decisions

  • Entrepreneurial spirit, with ability to independently navigate ambiguous situations to drive progress on key initiatives


  • Experience bringing new products to market from white space through to launch, including new product development process, concept writing and testing, business case creation, pack design

  • At least 2-4 years in brand management, specifically either in OTC/ consumer healthcare or CPG

  • Bachelor’s degree from an accredited four-year college or university; MBA or equivalent preferred.

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.