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Assistant Digital Media Manager

Reckitt

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Parsippany, NJ
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Job Description

As posted by the hiring company

Job Overview:

Want to explore the world of digital? As an Assistant Digital Media Manager with Reckitt, you’ll have the freedom to take our digital advertising into exciting new territories.

Assistant Digital Media Manager

Parsippany, NJ

Competitive Salary & excellent benefits package

The Assistant Digital Media Manager will work closely with the Hygiene Media team to develop foundations for strategic audience planning, the implementation of audience practice within key platforms for the US market. The Assistant Digital Media Manager will be responsible for making optimizations on audience tactics, data partnerships and audience implementation to enhance and improve marketing effectiveness and advancing media measurement. The ideal candidate will have knowledge of digital and social platforms and have a passion for data & technology as it applies to media and marketing – a background in digital marketing is preferred. You'll:

  • Support audience segmentation, data implementations and measurement initiatives focused on ad media effectiveness, brand health and consumer behavior to understand campaign performance, inform optimizations, and impact future plans
  • Work directly in Google Analytics to help develop and mature our in-house audience tool to drive the Hygiene business via value creation and productivity levers
  • Work with partner agencies to create, manage, and deliver analysis templates across all media channels
  • Support deployment of data strategy and Audience Engine activities or other tools used to develop robust audience personas for media targeting and creative development
  • Key contributor to providing media analysis and insights across brand portfolio
  • Identify opportunities to improve marketing effectiveness through audience segmentation

You’ll succeed because…

you have a passion and curiosity for new thinking and fresh ideas to advance the use of data to drive better business results. You have:

  • Bachelor’s degree, preferably in marketing, communications, or business (MBA a plus)
  • 1-3 years of work experience in marketing or communications
  • Working knowledge of competitive, audience and syndicated media research & systems (Nielsen, comScore, Numerator and/or others)
  • Experience analyzing campaign performance in Facebook Ads Manager and DV360
  • Understanding of programmatic media buying Agency Trading desks, DMPs and CRM databases
  • Understanding of digital tagging implementation and QA process
  • Comfortable and interested in learning how to use new systems and tools

And you may additionally have, but is not mandatory:

  • Experience with Media Marketing Attribution (MMX, MTA, Sales Lift Studies, Google Analytics)
  • An understanding of Data Management Platforms (DMP) Salesforce
  • Familiarity with measurement tools like DoubleClick

You’ll love it because…

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.