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Account Manager, Strategic Partnerships

Marin Independent Journal

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Anaheim, CA
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Job Description

As posted by the hiring company

Job Overview:

Southern California News Group, a subsidiary of MediaNews Group, is seeking an Account Manager, Strategic Partnerships to join the team at the Orange County Register! MediaNews Group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print. We are transforming the news industry.

The Account Manager, Strategic Partnerships, is responsible for supporting key customers and channel partner accounts across our online and offline buying and media placement desks. The ideal candidate is a natural at building and maintaining strong relationships with a well tuned attention to detail across a high volume of accounts; maintaining satisfaction with key stakeholders at all levels. The Account Manager, Strategic Partnerships applies a ‘solution mindset’ to remove obstacles, and ensures a clear path to account success and growth. The Account Manager, Strategic Partnerships is the principal point-of-contact for all service-related matters, anticipates the needs of clients and works cross-functionally to meet milestones and deadlines.

Responsibilities

  • Become a knowledgeable client partner for SoCal News Group’s online and offline media placement solutions

  • Responds to RFPs and develops annual brand and media strategies for placement, upsell and cross-sell based on overall clients goals and objectives

  • Develop campaign strategies and audience targeting recommendations per brand and product line

  • Evaluate KPIs and optimize campaign performance using a data driven approach; leveraging insights from our AdTech and MarTech platforms.

  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term online and offline media strategy

  • Educate advertisers on performance metrics, insights, and how to achieve greater results

  • Work cross-functionally with sales and marketing to achieve overall company annual targets

  • Support the client buying cycle and manage all post-sales activities including proposal coordination, material and content collection, insertion orders, billing, and other on-boarding deliverables to help secure revenue and implement programs.

  • Increase customer retention by conducting regular performance checks to identify areas for improvement and perform data analysis for on-going strategic reviews.

  • Interface with Ad Operations to resolve issues and provide the highest level of customer service.

Qualifications

  • 4 year degree and 5+ years experience in a Strategic Account Manager or Account Executive role.

  • Experience in Omni-channel marketing; concentration in programmatic or social and a discipline in understanding market penetration for in-home media buying.

  • Media planning capabilities using data, analysis and market research

  • Excellent verbal and written communication skills

  • High attention to detail and management of shifting priorities

  • Positive attitude, high energy, and collaborative team spirit

  • Unwavering desire to learn and take direction to improve productivity

  • Solid analytic skills, comfortable working with numbers

  • Outstanding communication skills, both written and verbal while working as part of a team or independently

  • Strong proficiency in Microsoft Excel, Powerpoint and Salesforce.

  • Demonstrated success working with cross-functional teams and building strong relationships internally and externally

Work Environment

  • This position may be permanent remote. This job operates in a professional office environment and at the Company and client sites for business meetings and presentations.

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.


Other Duties

  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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