Account Executive III, Sales

Nexstar Media Group, Inc.

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Chicopee, MA

Job Description

As posted by the hiring company

Job Overview:

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

  • WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:

    "Identify, develop, and expand existing and new client relationships & key accounts.

  • Maintain close communications at various stages in the sales cycle including account updates, weekly
  • projections & forecasting of future advertising.

  • Conduct research on target markets and trends, and adjusts sales strategy accordingly.
  • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
  • Develop short and long range plans for revenue growth.
  • Negotiate advertising rates, create oral & written presentations; generate packages. ". Monitor accounts receivables.
  • Research, analyze and monitor competitive media for new leads.
  • Specialized Knowledge/Skills/Abilities:

  • Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.
  • Strong oral, problem solving, communications, writing, negotiation and presentation skills.
  • Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
  • Must be a confident, flexible, multi-tasker, and be able to work independently.
  • Knowledge of Television ratings is helpful.
  • EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.